App Store Optimization (ASO )/ Marketing Expert

Job Summary
We are seeking a motivated and detail-oriented professional to support our App Store Optimization (ASO) efforts and digital marketing initiatives. The ideal candidate will assist in developing keyword strategies, adapting content for diverse markets, and optimizing app visibility to drive user engagement and revenue growth. This role requires collaboration with cross-functional teams, a strong understanding of app store guidelines, and the ability to analyze data to inform strategic decisions.

Key Responsibilities
- Assist in the development and analysis of keyword strategies aimed at improving app store visibility across multiple markets.
- Collaborate closely with the translation team to adapt keywords, visuals, and content for different regions while ensuring full compliance with app store policies and guidelines.
- Ensure that all visual and written assets meet app store requirements and are optimized to maximize user engagement and conversion rates.
- Plan, execute, and monitor A/B testing initiatives to evaluate various strategies for enhancing app store performance.
- Track key app store metrics, analyze the results of tests, and communicate actionable insights to the broader team to support continuous improvement.
- Stay informed about the latest ASO trends, competitor activities, and industry best practices to identify new opportunities for optimization.
- Assist in managing the submission process of assets across all platforms, ensuring deadlines are met and quality standards are maintained.
- Analyze and optimize Google Ads campaigns to maximize return on investment and overall revenue generation.

Required Qualifications
- Demonstrated strong interest in mobile app marketing, App Store Optimization, and broader digital marketing disciplines.
- Excellent written and verbal communication skills, with the ability to clearly convey ideas and collaborate effectively.
- Proficiency in analytics tools and Microsoft Office Suite, enabling effective data analysis and reporting.
- Familiarity with app store guidelines, policies, and best practices to ensure compliance and maximize app visibility.
- Creative thinking and problem-solving skills to develop innovative strategies and overcome challenges.
- Ability to work independently while also thriving in a collaborative, cross-functional team environment.

Preferred Qualifications and Benefits
While not explicitly stated, candidates with prior experience in ASO, digital marketing campaigns, or multilingual content adaptation will find this role particularly rewarding. The position offers the opportunity to work at the intersection of marketing, analytics, and product management, contributing directly to the growth and success of mobile applications in competitive markets.

If you are passionate about mobile marketing and eager to develop your skills in a dynamic environment, we encourage you to apply and join our team dedicated to driving app store success.