Meta Ads Media Buyer

Job Summary
We are seeking a dynamic and creative Content Producer to develop compelling user-generated content (UGC) video ads and static ads for Meta Ads campaigns. This role involves crafting innovative concepts and scripts, analyzing ad performance, and overseeing the production process from ideation to execution. The ideal candidate will collaborate closely with graphic designers, video editors, and content creators to ensure timely delivery of high-quality advertising materials. Proficiency in leveraging AI tools to streamline creative workflows and managing ads across multiple social media platforms is essential. This position demands strong organizational skills, a keen eye for brand consistency, and the ability to thrive in a fast-paced, team-oriented environment.

Key Responsibilities
- Develop original and engaging creative concepts and write scripts specifically tailored for UGC video ads and static ads to be deployed in Meta Ads campaigns.
- Analyze performance metrics and data to evaluate the effectiveness of new advertising concepts and optimize future campaigns accordingly.
- Serve as a producer by coordinating and managing tasks among graphic designers, video editors, and content creators to ensure projects are completed on schedule and meet quality standards.
- Utilize AI-powered tools to accelerate both the creative ideation and production processes, enhancing efficiency without compromising creativity.
- Create, manage, and optimize advertisements across various social media platforms, including Instagram, Facebook (Reels and Feed), TikTok, and YouTube, ensuring content is platform-appropriate and engaging.
- Brainstorm and generate unique, fresh video content ideas that resonate with target audiences and align with marketing objectives.
- Maintain consistency in all video and graphic elements by adhering to established brand guidelines, including style, fonts, imagery, and tone of voice.
- Effectively prioritize tasks, set realistic timelines, and meet deadlines independently while managing multiple projects simultaneously.
- Foster clear and prompt communication within the team to support fast-paced, collaborative workflows and ensure alignment on project goals.

Required Qualifications
- Proven experience in developing creative concepts and writing scripts for digital advertising, particularly UGC video and static ads.
- Strong analytical skills with the ability to interpret ad performance data and apply insights to improve campaign outcomes.
- Demonstrated experience coordinating cross-functional teams including graphic designers, video editors, and content creators.
- Proficiency in using AI tools to enhance creative and production efficiency.
- Hands-on experience managing ads on major social media platforms such as Instagram, Facebook, TikTok, and YouTube.
- Excellent organizational and time management skills with the ability to prioritize and manage multiple projects under tight deadlines.
- Exceptional communication skills, both written and verbal, to facilitate effective teamwork and project coordination.
- A keen eye for detail and a strong commitment to maintaining brand consistency across all creative outputs.

Preferred Qualifications and Benefits
While not explicitly stated, candidates with a background in digital marketing, video production, or content creation in an agency or in-house setting will be highly valued. Familiarity with the latest trends in social media advertising and emerging AI technologies is a plus. The role offers an opportunity to work in a collaborative environment where creativity and innovation are encouraged, with potential for professional growth and development.

If you are passionate about storytelling through digital media and have the skills to drive creative advertising campaigns from concept to completion, we encourage you to apply and join our team.