Performance Marketer

Job Summary
We are seeking a skilled Digital Advertising Specialist to lead and optimize paid media campaigns across Meta and Google Ads platforms. The ideal candidate will have a strong background in managing B2B advertising initiatives, leveraging data-driven insights to maximize campaign performance and return on investment (ROI). This role requires close collaboration with creative teams to design compelling advertisements that drive conversions and business growth. If you are passionate about paid media strategy and have a proven track record of delivering measurable results, we invite you to join our dynamic marketing team.

Key Responsibilities
- Plan, implement, and manage data-driven advertising campaigns on Meta (Facebook, Instagram) and Google Ads platforms.
- Continuously optimize campaigns by analyzing performance data to identify opportunities for scaling successful strategies.
- Work closely with creative teams to develop high-converting ad creatives that align with campaign goals and target audiences.
- Monitor key performance indicators (KPIs) such as click-through rates, conversion rates, and cost per acquisition to ensure campaigns meet or exceed ROI targets.
- Utilize industry-standard tools including Google Ads Manager and Meta Business Suite to track, report, and refine campaign performance.
- Conduct A/B testing to evaluate different ad formats, messaging, and targeting approaches, using insights to improve overall campaign effectiveness.

Required Qualifications
- Demonstrated experience managing B2B paid advertising campaigns with clear, measurable outcomes.
- Strong expertise in paid media strategy, including campaign planning, execution, and optimization.
- Proficient knowledge of Meta and Google advertising platforms, including campaign setup, targeting, bidding, and reporting.
- Analytical mindset with the ability to interpret complex data and translate insights into actionable campaign improvements.
- Skilled in performance analytics and A/B testing methodologies to enhance campaign results.

Preferred Qualifications and Benefits
- Certifications in Meta Ads or Google Ads are highly desirable and considered a strong advantage.
- Experience working in agency environments or fast-paced startup settings is a plus, demonstrating adaptability and a results-oriented approach.

This role offers the opportunity to work with cutting-edge digital marketing tools and contribute directly to the growth of our B2B client base. If you thrive in a collaborative environment and are committed to driving impactful advertising campaigns, we encourage you to apply.