Facebook Ads Specialist (On-Site)

Job Summary
Eshalgroup.ae is seeking a skilled Facebook Ads Specialist to join their on-site team in Karachi. This role is perfect for a data-driven marketer who is passionate about designing, optimizing, and scaling comprehensive Facebook and Instagram advertising campaigns. The specialist will be responsible for driving consistent growth in return on ad spend (ROAS) and supporting new product launches through strategic campaign management and detailed performance analysis. This position offers the opportunity to work closely with cross-functional teams in a dynamic environment focused on growth and innovation.

Key Responsibilities
The Facebook Ads Specialist will manage full-funnel campaigns across all stages: top-of-funnel (TOF), middle-of-funnel (MOF), and bottom-of-funnel (BOF). You will be expected to build and optimize campaigns that deliver measurable results. A critical goal is to achieve a minimum of 3× ROAS on new product tests by identifying winning products and scaling them profitably.

Testing plays a vital role in this position. You will experiment with different creative concepts, audience segments, and ad placements to maximize campaign effectiveness. Daily analysis of key metrics such as click-through rate (CTR), add-to-cart (ATC), and ROAS will be essential. Based on these insights, you will make timely adjustments to improve campaign performance.

Rapid scaling of high-performing campaigns and the prompt discontinuation of underperforming ones will be part of your routine. Collaboration is also key; you will work closely with product and creative teams to refine marketing strategies and enhance overall campaign outcomes.

Required Qualifications
Candidates must have a minimum of 3 years’ experience managing Facebook and Instagram advertising campaigns specifically for e-commerce brands. A proven track record of consistently achieving at least 3× ROAS on new product tests is essential.

Strong analytical skills and a data-driven approach to decision-making are required to succeed in this role. The ideal candidate will be self-motivated and able to thrive in a fast-paced startup environment. Excellent communication and teamwork skills are also necessary to collaborate effectively with internal teams.

Preferred Qualifications and Benefits
While not mandatory, having at least 2 years of experience specifically in Facebook marketing is preferred. This role offers the chance to work within a dynamic, growth-oriented team culture where your contributions will have a direct impact.

You will have full ownership of impactful marketing campaigns across multiple brands, allowing for significant professional growth. The company supports continuous learning and professional development to help you advance your digital marketing career.

The position offers a competitive salary ranging from Rs 80,000 to Rs 150,000 per month. It is a full-time, on-site role based in Karachi, with working hours from 10:00 AM to 7:00 PM, Monday through Saturday.

This opportunity is ideal for marketers looking to deepen their expertise in Facebook and Instagram advertising while playing a key role in the growth of multiple brands within a collaborative and supportive environment.