Google Ads Specialist

Job Summary
Digital Engage is a Tennessee-based marketing agency specializing in data-driven digital marketing solutions tailored for service-based businesses across the United States. Our Pakistan office, located in Sector D-12 Markaz, Islamabad, serves as a dynamic hub where skilled professionals collaborate in a results-driven environment. We focus on delivering measurable ROI through strategic campaigns, advanced analytics, and ongoing optimization, enabling our clients to scale their businesses effectively. We are currently seeking an experienced Google Ads Specialist to join our team and drive lead generation efforts.

Key Responsibilities
The successful candidate will be responsible for building, managing, and optimizing Google Ads campaigns specifically designed to generate high-quality leads. You will set up and maintain precise conversion tracking using Google Analytics 4 (GA4) and Google Tag Manager, ensuring accurate measurement of campaign performance. Crafting compelling, high-converting ad copy tailored to various service niches is essential.

You will conduct comprehensive keyword research and competitor analysis to inform campaign strategies. Performing A/B testing on ad creatives, landing pages, and bidding strategies will be a regular task to maximize campaign effectiveness. Analyzing campaign data and delivering actionable insights and detailed reports to stakeholders is critical.

Maintaining ROI-positive campaigns with a strong focus on conversions is a priority. You will identify new growth opportunities within PPC and lead generation channels, implement call tracking, form tracking, and event-based goals to monitor performance, and ensure strict compliance with Google Ads policies at all times.

Required Qualifications
Candidates must have a minimum of three years’ experience managing Google Ads campaigns, particularly within service-based industries. Proficiency in Google Analytics 4 (GA4) and Google Tag Manager is essential, along with demonstrated expertise in setting up and troubleshooting conversion tracking.

A strong understanding of campaign structures, bidding models, and audience targeting strategies is required. Exceptional skills in writing Google Ads copy focused on lead generation and the ability to independently manage multiple campaigns simultaneously are critical. Excellent analytical, reporting, and optimization capabilities are expected.

Experience with Performance Max, Search, and Remarketing campaigns is necessary. Familiarity with landing page conversion rate optimization (CRO) principles and a business-minded approach with a focus on measurable ROI will set you apart.

Preferred Qualifications and Benefits
Google Ads certification(s) are highly desirable. Experience with call tracking tools such as CallRail and familiarity with CRM platforms and lead integration tools like HubSpot or Zapier will be advantageous. Candidates with a background in agency settings or managing multiple client accounts will thrive in this role.

Knowledge of SEO and competitive research tools such as SEMrush, Ahrefs, or SpyFu is a plus. We offer a competitive salary ranging from Rs150,000 to Rs180,000 per month, supplemented by performance-based incentives. Employees benefit from opportunities to work with a global client base within a collaborative, growth-focused environment and receive support for professional development through certifications and training programs.

Work Environment and Schedule
This role follows a hybrid work model. On-site attendance is required Tuesday through Thursday at our D-12 office in Islamabad, with the option to work remotely on Mondays and Fridays. Office hours are from 4:30 PM to 1:00 AM Pakistan Standard Time. Candidates must have reliable commuting arrangements or be willing to relocate to Islamabad prior to starting.

This is a full-time, in-person position ideal for professionals eager to contribute to a fast-paced, ROI-driven digital marketing agency. If you are passionate about leveraging data and creativity to drive impactful campaigns, we encourage you to apply.