Assistant to Marketing Manager

Job Summary
We are looking for a proactive and enthusiastic BTL Marketing Executive to join our marketing team. This role focuses on planning and implementing below-the-line (BTL) marketing initiatives such as activations, events, and sampling drives. The successful candidate will play a crucial role in enhancing brand visibility through well-coordinated, on-ground marketing activities. This position demands excellent organizational skills and the ability to thrive in a fast-paced, outdoor environment, ensuring campaigns are executed flawlessly and deliver measurable results.

Key Responsibilities
The BTL Marketing Executive will be responsible for the end-to-end management of BTL campaigns. This includes planning and executing activations, events, and sampling drives that effectively engage the target audience. Coordination is key in this role, requiring close collaboration with vendors, promoters, and marketing agencies to guarantee smooth operations. The executive will oversee the timely setup and execution of all on-site marketing activities, ensuring everything runs according to plan.

Monitoring campaign performance is another critical aspect of this role. The candidate will track key metrics and prepare detailed reports to assess the effectiveness of each campaign. These insights will help refine future marketing strategies and maximize brand impact. Maintaining and enhancing strong brand visibility in the target market through consistent and impactful marketing efforts is a continuous responsibility.

Required Qualifications
Candidates must have at least one year of experience in BTL or field marketing, demonstrating familiarity with on-ground campaign execution. Strong communication and coordination skills are essential to manage multiple stakeholders effectively, including vendors and internal teams. The role requires the ability to work efficiently in a dynamic and outdoor environment, often under tight deadlines. Flexibility to travel and work on weekends as needed for campaign requirements is mandatory.

Preferred Qualifications and Benefits
While not explicitly stated, candidates who bring additional experience in event management or digital integration with BTL campaigns will have an advantage. This position offers a valuable opportunity to gain hands-on experience in field marketing and contribute directly to brand growth through innovative BTL strategies. Working closely with diverse teams in a dynamic setting will enhance professional development and industry knowledge.

Job Details
- Job Type: Full-time
- Compensation: Rs 60.00 - Rs 80.00 per month
- Work Location: On-site/in person

This role is ideal for individuals who enjoy engaging with people, managing multiple tasks simultaneously, and delivering impactful marketing campaigns. If you are motivated by fast-paced environments and are passionate about driving brand success through creative BTL initiatives, we encourage you to apply.