Digital Marketing Executive

We are seeking a results-driven Digital Marketing Executive to join our dynamic team and contribute to the growth of leading brands through data-driven campaigns. This role focuses on developing and executing paid media strategies that deliver measurable ROI, managing ad campaigns across multiple platforms, and providing insightful analytics to optimize performance. The ideal candidate will be passionate about digital marketing, highly analytical, and skilled in crafting compelling ad content to engage target audiences effectively.

Key Responsibilities

- Campaign Strategy & Planning: Develop and implement paid media strategies based on thorough research of keywords, competitors, and market trends to maximize campaign impact.
- Ad Creation & Copywriting: Design engaging ad creatives and write persuasive copy that resonates with the intended audience.
- Campaign Management & Optimization: Monitor and optimize campaigns on platforms such as Google Ads and Meta Ads to ensure optimal performance and ROI.
- Budget Management: Efficiently manage advertising budgets and recommend adjustments to maximize spend effectiveness.
- Analytics & Reporting: Track key performance indicators (KPIs), analyze campaign data, and prepare detailed reports with actionable insights to guide future strategies.

Required Qualifications

- Bachelor’s degree from a recognized university.
- Minimum of 5 years of proven experience managing Google Ads and Facebook/Meta Ads campaigns; experience with TikTok and LinkedIn Ads is an advantage.
- Demonstrated expertise in running paid campaigns that deliver maximum ROI.
- Proficiency in Google Analytics and other digital marketing tools.
- Strong analytical skills with the ability to translate data into effective marketing strategies.
- Excellent communication and copywriting skills.
- Highly organized, detail-oriented, and capable of managing multiple projects simultaneously.
- Google Ads and Google Analytics certifications are highly desirable.
- Please note, this position is strictly for male candidates.
- This is an on-site role based in Rawalpindi; remote or off-site applications will not be considered.

Preferred Qualifications and Benefits

- Opportunity to work with a fast-growing agency focused on scaling brands through data-driven advertising.
- Gain hands-on experience managing campaigns for leading brands and high-value clients.
- Join a collaborative, growth-oriented team culture that encourages professional development.
- Competitive salary package ranging from Rs100,000 to Rs150,000 per month, along with performance-based incentives.
- Candidates should be able to reliably commute to or plan to relocate to Rawalpindi prior to starting work.

This full-time position offers a unique chance to advance your career in digital marketing by working closely with a team dedicated to delivering measurable results for clients. If you meet the qualifications and are ready to contribute your expertise in paid media campaigns, we encourage you to apply.