Senior Executive Demand Generation - (SMS Marketing)

Software Finder is seeking a Senior Executive, Demand Generation (SMS Marketing) to enhance our demand generation initiatives through impactful SMS campaigns. This role is pivotal in attracting, engaging, and converting leads by leveraging SMS as a direct and measurable channel to expand our sales pipeline. As a senior member of the Demand Generation team, you will manage the entire SMS marketing process—from planning and scheduling campaigns to monitoring deliverability, engagement, and lead conversion. Maintaining accurate and segmented campaign data will be essential to ensure each campaign builds on reliable insights.

You will collaborate closely with nurturing and sales teams to guarantee timely and effective follow-up on leads generated via SMS. By conducting regular analysis and reporting, you will identify performance gaps, suggest improvements, and contribute to the steady growth of pipeline and revenue through this channel. This position suits an analytical and organized marketer who enjoys working with data and wants to directly influence business growth.

Key Responsibilities

- Manage lead tracking across all tools and platforms, ensuring records are accurate and updated promptly.
- Track and analyze SMS campaign conversions, evaluate performance metrics, and provide actionable insights to optimize results.
- Oversee the scheduling and execution of SMS campaigns, ensuring timely launches that meet defined objectives.
- Monitor campaign performance, including deliverability and engagement, and address issues swiftly as they arise.
- Maintain well-organized and accurate data sheets for all active campaigns.
- Track lead activity dates and segment audiences effectively to support targeted future campaigns.
- Coordinate daily with nurturing and sales teams to ensure prompt lead follow-up and continuous campaign refinement.
- Conduct regular engagement analyses to identify gaps impacting sales performance.
- Cross-check conversions, lead counts, and activity dates for accuracy and completeness.
- Prepare detailed performance reports with clear insights and recommendations for stakeholders.

Required Qualifications

- 2 to 3 years of experience in demand generation, SMS marketing, or a related marketing operations role.
- Hands-on experience with CRM and project management tools.
- Strong proficiency in Microsoft Excel and working knowledge of Power BI.
- Excellent analytical skills with the ability to track, analyze, and optimize performance data.
- Exceptional organizational skills and attention to detail, particularly in managing data and workflows.
- Proven ability to collaborate effectively with cross-functional teams.
- Clear and confident communication skills for reporting and day-to-day coordination.

Software Finder is a leading B2B SaaS marketplace dedicated to helping businesses discover, compare, and select the most suitable software solutions. Our platform connects companies with tailored software options based on their unique needs, supported by verified reviews and expert insights. With a growing portfolio of software categories and a global user base, we simplify the software selection process and empower businesses to make informed decisions.

Our team is driven by a shared mission to innovate, collaborate, and deliver value to our users. As we continue to expand, we seek talented professionals passionate about technology, customer success, and making a meaningful impact.