Marketing Specialist

We are seeking a Creative Marketing Specialist to join Wrap Lab and take charge of developing innovative ideas and executing engaging campaigns. This role involves leading the creation of videos, graphics, reels, ad creatives, and AI-assisted content to enhance our brand presence. The ideal candidate will bring a blend of creativity and strategic thinking to deliver compelling marketing materials that resonate with our audience and drive results.

Key Responsibilities

- Develop creative concepts for marketing campaigns and product launches that align with brand objectives.
- Provide clear direction for the production of graphics, videos, reels, and advertising creatives.
- Craft hooks, captions, scripts, and content ideas that capture attention and engage viewers.
- Brief and collaborate effectively with designers, editors, and content creators to ensure cohesive output.
- Utilize AI tools to generate images, videos, and ideas, accelerating content creation and execution.
- Review all creative materials to ensure quality, clarity, and consistency with brand guidelines.
- Monitor industry trends, competitor activities, and popular food content formats to inform creative strategies.
- Analyze campaign performance and feedback to continuously improve creative assets.

Required Qualifications

- 2 to 4 years of experience in digital or creative marketing roles.
- Strong understanding of social media platforms and the creation of ad creatives.
- Hands-on experience working with AI-powered creative tools for content development.
- Excellent visual sensibility, storytelling ability, and commitment to maintaining brand consistency.
- Proven ability to coordinate and communicate effectively with designers, editors, and content creators.
- Basic knowledge of content performance metrics and campaign analytics.

Preferred Qualifications

- Experience in the food industry, quick-service restaurants (QSR), restaurant marketing, or fast-moving consumer goods (FMCG) sectors is highly desirable.

This position offers the opportunity to work in a dynamic environment where creativity meets technology, allowing you to shape the brand’s voice and visual identity through innovative marketing solutions. If you are passionate about creative storytelling and digital marketing, this role at Wrap Lab is an excellent fit.