Jr. ASO Expert

Apex Logics is seeking a motivated and detail-oriented Jr. ASO Expert with 1.5 to 2 years of hands-on experience in App Store Optimization, ideally within the mobile gaming industry. The candidate will be responsible for enhancing app visibility, driving organic downloads, and improving conversion rates on both Google Play Store and Apple App Store. A strong understanding of app store algorithms, keyword research, metadata optimization, and ASO strategies is essential. This is a full-time, on-site position based in Islamabad/Rawalpindi.

Key Responsibilities
- Conduct keyword research and competitor analysis to identify high-potential keywords for mobile games and applications.
- Optimize app titles, short and long descriptions, subtitles, and other metadata to improve search visibility.
- Manage and optimize app listings on Google Play Store and Apple App Store.
- Monitor keyword rankings, organic downloads, impressions, conversion rates, and other ASO performance metrics.
- Assist in planning and executing A/B tests for app icons, screenshots, feature graphics, and other store listing assets.
- Analyze competitor games, market trends, and user search behavior to identify growth opportunities.
- Collaborate with designers, developers, and marketing teams to enhance store listing creatives and boost conversion rates.
- Perform regular ASO audits and recommend improvements based on performance data.
- Track ASO performance using tools such as Sensor Tower, AppTweak, AppFollow, Mobile Action, or similar platforms.
- Prepare weekly and monthly ASO performance reports with actionable recommendations.
- Stay updated on app store algorithm changes, ASO best practices, and mobile gaming industry trends.
- Support localization and metadata optimization for different countries and languages.

Required Qualifications
- 1.5 to 2 years of practical experience in App Store Optimization (ASO).
- Proficient with Google Play Console and Apple App Store Connect.
- Strong knowledge of keyword research, keyword ranking, metadata optimization, and competitor analysis.
- Basic understanding of ASO analytics, organic growth strategies, conversion rate optimization, and A/B testing.
- Familiarity with ASO research and analytics tools.
- Good analytical, communication, and problem-solving skills.
- Ability to manage multiple app listings and meet deadlines.
- A proactive attitude with eagerness to learn and enhance ASO strategies.

Preferred Qualifications and Benefits
- Experience working with mobile games or gaming applications is highly preferred.
- Opportunity to work alongside an experienced mobile game development team.
- Professional growth prospects in mobile gaming marketing and ASO.
- A collaborative and creative work environment.
- Chance to contribute directly to the organic growth of published mobile games.

The selected candidate will be expected to improve app listing quality and keyword targeting, identify relevant keywords and monitor ranking improvements, increase organic visibility and store listing conversion rates, conduct regular competitor research, maintain accurate performance tracking, and demonstrate measurable progress through data-driven ASO audits and optimizations.

Compensation
The monthly salary range for this position is Rs. 50,000 to Rs. 100,000.

Work Location
This role requires on-site presence in Islamabad/Rawalpindi.