Junior ASO

The Junior ASO Specialist is a full-time, on-site position based in Lahore, focused on supporting app store optimization efforts for mobile applications. This role involves conducting keyword research, updating metadata, and tracking app performance to enhance visibility and user engagement. The individual will work closely with cross-functional teams including content, design, and development to implement strategies that improve app rankings and conversion rates.

Key Responsibilities
- Conduct keyword research and update app metadata to optimize store presence.
- Analyze app rankings, user reviews, and performance metrics on a daily basis.
- Prepare detailed reports on app store performance and trends.
- Collaborate with marketing, design, and development teams to enhance app visibility and conversion.
- Assist in planning and executing A/B tests on app titles, descriptions, and visuals.
- Monitor competitor apps and market trends to inform optimization strategies.
- Support the implementation of ASO strategies aligned with overall product goals.

Required Qualifications
- Basic understanding of App Store Optimization principles, including keywords, metadata, and ranking factors.
- Analytical skills to interpret performance data, identify trends, and generate clear reports.
- Strong written communication skills for creating concise and engaging app titles, descriptions, and store content.
- Ability to work collaboratively within cross-functional teams and follow structured workflows.
- Excellent attention to detail and organizational skills to manage multiple tasks and deadlines effectively.
- Familiarity with mobile apps, digital products, or online content platforms; prior experience in ASO or digital marketing is advantageous.
- Willingness to work on-site in Lahore and eagerness to learn new tools, techniques, and industry best practices.
- Relevant educational background in marketing, business, communications, or related fields is preferred but not mandatory.

Preferred Qualifications and Benefits
While prior ASO or digital marketing experience is a plus, the role welcomes candidates with foundational knowledge and a strong desire to grow in the field. This position offers the opportunity to develop hands-on expertise in app store optimization within a collaborative and dynamic environment. Working on-site provides direct engagement with teams and projects, fostering professional growth and skill development in a fast-evolving digital landscape.