Junior Content Writer

iQansoft is seeking a creative and detail-oriented Junior Content Writer to join its marketing team in Islamabad. This full-time role offers a competitive monthly salary ranging from PKR 55,000 to PKR 65,000 and reports directly to the Director of Marketing. The ideal candidate will have strong English writing skills, a flair for storytelling, and a solid understanding of SEO and digital marketing. This position involves creating engaging content across various platforms including websites, blogs, social media, email campaigns, and video scripts. Candidates should be comfortable using AI-powered tools to enhance their work while maintaining originality and quality. This is an excellent opportunity for someone passionate about writing and eager to develop their skills in a dynamic, collaborative environment.

Key Responsibilities

- Website Content & Copywriting: Develop SEO-friendly content for websites, landing pages, and service pages that clearly communicate brand messages and value propositions. Craft compelling headlines, subheadings, and calls to action to drive engagement and conversions. Review and optimize existing content for clarity and effectiveness.

- SEO Content & Blog Writing: Research and produce original, informative blog articles aligned with audience interests and search intent. Implement on-page SEO techniques such as keyword integration, meta tags, and internal linking. Collaborate with SEO specialists to align content with keyword strategies and editorial calendars.

- Social Media Content & Creative Copy: Create engaging captions, post copy, and carousel content tailored for platforms like LinkedIn, Instagram, Facebook, and TikTok. Adapt messaging to suit different brand voices and social media formats. Stay updated on trends and contribute fresh content ideas while working closely with designers and video editors.

- Advertising & Marketing Copy: Write persuasive copy for digital ads across Google, Meta, LinkedIn, and other platforms. Develop multiple ad variations for testing and translate customer pain points and product benefits into compelling promotional messages.

- Email Marketing Content: Produce newsletters, promotional emails, and lead-nurturing sequences with effective subject lines and calls to action. Tailor messaging to different audience segments and stages of the customer journey.

- Video Scripts & Storytelling: Develop scripts and storytelling concepts for reels, promotional videos, explainers, and testimonials. Create hooks and structure content to clearly convey key messages. Collaborate with creative teams to bring scripts to life visually.

- AI Tools Utilization: Use AI tools such as ChatGPT, Gemini, and Claude for brainstorming, research, and content refinement. Develop effective prompts and critically review AI-generated content to ensure accuracy, originality, and brand consistency.

- Content Research, Collaboration & Quality Assurance: Conduct independent research on industries, competitors, and target audiences. Work closely with SEO specialists, designers, and marketers to meet objectives. Follow content briefs and editorial guidelines, proofread for quality, and manage tasks efficiently to meet deadlines.

Required Qualifications

- Excellent English writing, grammar, editing, and proofreading skills.
- Strong creative writing, storytelling, and copywriting abilities.
- Ability to research and produce clear, engaging, and original content.
- Adaptability to different brands, audiences, and platforms.
- Attention to detail, effective communication, teamwork, and time management skills.
- Basic understanding of SEO, keyword research, and content optimization.
- Familiarity with digital marketing, social media, and conversion-focused writing.
- Experience using AI writing tools responsibly to support content creation.
- Between 6 months to 2 years of relevant content writing or copywriting experience.
- Experience creating website content, blogs, social media posts, or marketing copy.

Preferred Qualifications and Benefits

- Bachelor’s degree in English, Journalism, Mass Communication, Marketing, or related fields preferred. Talented fresh graduates with strong portfolios are encouraged to apply.
- Experience writing for international audiences, advertising campaigns, email marketing, or video scripts is a plus.
- Familiarity with SEO tools, Google Analytics, or email marketing platforms is advantageous.
- Remote work options within company-approved arrangements.
- Opportunities to work on diverse brands and marketing projects.
- Learning and development support to enhance skills in content writing, SEO, digital marketing, and AI tools.
- Collaborative and supportive team environment.
- Career growth opportunities with chances to take ownership and develop professionally.