Junior Content Writer

iQansoft is seeking a creative and detail-oriented Junior Content Writer to join its dynamic marketing team based in Islamabad. This role offers an exciting opportunity to craft engaging, audience-focused content across various digital platforms, including websites, blogs, social media, email campaigns, and video scripts. The ideal candidate will have strong English writing skills, a flair for storytelling, and a good understanding of SEO and digital marketing. Familiarity with AI-assisted content creation tools is also important, as is the ability to adapt to different brand voices while maintaining originality and quality. This position is perfect for someone eager to develop their content marketing expertise and contribute to diverse projects in a collaborative environment.

Key Responsibilities

- Website Content & Copywriting: Create SEO-friendly content for websites, landing pages, and service pages that clearly communicate brand messaging and value propositions. Write compelling headlines, subheadings, and calls to action (CTAs). Review and optimize existing content for clarity and performance.

- SEO Content & Blog Writing: Research and write original, informative blog articles aligned with target audiences and search intent. Apply on-page SEO best practices including keyword integration, meta titles, and internal linking. Collaborate with SEO specialists to support organic growth strategies.

- Social Media Content & Creative Copy: Develop engaging captions, post copy, and creative hooks tailored for platforms like LinkedIn, Instagram, Facebook, and TikTok. Adapt content to different brand personalities and formats. Stay updated on trends and work with designers and video editors on campaigns.

- Advertising & Marketing Copy: Write persuasive copy for Google Ads, Meta Ads, LinkedIn Ads, and other digital campaigns. Create multiple variations for testing and translate customer pain points into compelling promotional messages.

- Email Marketing Content: Produce newsletters, promotional emails, and lead-nurturing sequences with effective subject lines and CTAs. Tailor messaging to various audience segments and customer journey stages.

- Video Scripts & Storytelling: Develop scripts and storytelling concepts for reels, promotional videos, explainers, and testimonials. Collaborate with creative teams to produce engaging visual content.

- AI-Assisted Content Creation: Utilize AI tools such as ChatGPT, Gemini, and Claude for brainstorming and content refinement. Develop prompts, fact-check, edit, and humanize AI-generated content while maintaining originality and brand consistency.

- Content Research, Collaboration & Quality Assurance: Conduct independent research on industries and audiences. Work closely with SEO specialists, designers, and marketers. Follow content briefs and editorial guidelines, proofread for accuracy, and manage deadlines effectively.

Required Qualifications

- Bachelor’s degree in English, Journalism, Mass Communication, Marketing, or related fields preferred. Talented fresh graduates with strong writing portfolios are encouraged to apply.
- Excellent command of English writing, grammar, editing, and proofreading.
- Strong creative writing, storytelling, and copywriting skills.
- Ability to research topics thoroughly and produce clear, engaging, original content.
- Adaptability to different writing styles for various brands and platforms.
- Basic understanding of SEO, keyword research, and content optimization.
- Familiarity with digital marketing concepts and conversion-focused writing.
- Experience with AI writing tools and responsible AI-assisted content creation.
- 6 months to 2 years of relevant content writing or copywriting experience.
- Experience creating website content, blogs, social media posts, or marketing copy.
- Ability to use AI tools like ChatGPT, Gemini, or Claude to support content creation.

Preferred Qualifications and Benefits

- Experience writing for international audiences, advertising campaigns, email marketing, or video scripts is a plus.
- Familiarity with SEO tools, Google Analytics, or email marketing platforms is advantageous.
- Remote work flexibility within company-approved arrangements.
- Opportunities to work on diverse brands and industries.
- Access to learning and development in content writing, SEO, digital marketing, and AI tools.
- Collaboration with a supportive team of experienced marketing and creative professionals.
- Career growth prospects with opportunities to take ownership and develop professionally.

Compensation for this role ranges from PKRs 55,000 to PKRs 65,000 per month. The application deadline is 30 November 2026.