Junior Google Ads Specialist (Paid Search & Local Trades)

We are seeking a motivated and driven junior-level Google Ads Specialist with foundational experience, particularly in Google Search Ads, who is eager to learn, execute, and grow within our team. This hands-on role is ideal for someone familiar with managing search campaigns and looking to enhance their skills by working on lead-generation accounts for local service businesses such as roofers and plumbers. The position offers an excellent opportunity to develop expertise in digital advertising while contributing to the success of small to medium-sized local businesses.

Key Responsibilities
- Assist in building, managing, and optimizing Google Search Ads and Local Services Ads (LSA) campaigns.
- Conduct intent-based keyword research and maintain strict negative keyword lists to minimize wasted ad spend.
- Support the setup, testing, and verification of tracking through Google Tag Manager (GTM) and Google Analytics 4 (GA4) under supervision.
- Monitor key performance metrics daily, including Cost Per Click (CPC), Click-Through Rate (CTR), Cost Per Lead (CPL), and conversion volume.
- Regularly analyze search terms to enhance account efficiency and improve lead quality.

Required Qualifications
- Some practical experience managing Google Search Ads campaigns, even if on a small scale or basic level.
- Highly motivated, detail-oriented, and eager to learn advanced campaign management techniques.
- Basic familiarity with the Google Ads interface, keyword mapping, and conversion tracking concepts.
- Strong analytical skills with the ability to troubleshoot basic traffic or setup issues.
- Availability to work onsite full-time, five days a week, at our PWD location.

This role is perfect for someone ready to take the next step in their digital marketing career by gaining hands-on experience with real client accounts and developing a deeper understanding of lead generation through paid search. If you are enthusiastic about growing your skills in a supportive environment and working closely with a team focused on delivering measurable results, we encourage you to apply.

Work Location: This position requires in-person attendance at our office in PWD, five days a week.

We look forward to welcoming a proactive and dedicated Google Ads Specialist who is ready to contribute and grow with us.