We are looking for a Junior Graphic Designer with a strong interest in digital advertising, particularly in creating Meta ad creatives and utilizing AI-assisted design tools. This role is ideal for a designer with around one year of professional experience who is eager to develop their skills by working on performance-driven projects. The primary focus will be on producing engaging visual content for social media platforms, especially Facebook and Instagram, to support advertising campaigns.
Key Responsibilities
Design and develop Meta ad creatives tailored to campaign objectives, including static advertisements, promotional graphics, and social media content. Utilize Adobe Photoshop and Figma proficiently to deliver high-quality designs that meet brand standards. Follow creative briefs closely while maintaining consistency with established brand guidelines. Adapt and repurpose existing designs into multiple formats and variations as required. Conduct research on competitor advertisements and current creative trends to inform and enhance design work. Leverage AI tools such as ChatGPT and Claude to support research, ideation, copywriting, and streamline creative workflows. Incorporate feedback effectively and ensure all design assets are delivered on time. Maintain organized files and project assets to facilitate efficient workflow management.
Required Qualifications
A minimum of one year of experience in graphic design is essential. Strong proficiency in Adobe Photoshop is required, along with a good working knowledge of Figma. Candidates should have a clear understanding of designing creatives specifically for Facebook and Instagram advertising. Solid skills in typography, layout, color theory, and visual hierarchy are necessary to produce visually compelling content. Familiarity with AI tools like ChatGPT, Claude, or similar platforms is important to assist in the creative process. The ability to follow instructions while contributing original ideas is crucial. Attention to detail and accuracy are highly valued. Candidates must be comfortable working in a fast-paced digital environment.
Preferred Qualifications and Benefits
The position offers a monthly salary ranging from PKR 30,000 to 40,000, commensurate with experience and portfolio quality. This is an in-person role, providing the opportunity to collaborate closely with the creative team.
This role presents a valuable chance to grow within the digital advertising field by combining traditional graphic design expertise with emerging AI technologies to create impactful marketing content.