Junior SEO Link Builder

Cedar Financial is a well-established international financial services company specializing in cross-border Accounts Receivable Management (ARM). Known for its innovative approach, Cedar values agility and strategic thinking to deliver exceptional financial solutions to its clients. The company fosters a culture that embraces change and continuously seeks improvement, focusing on results rather than routine tasks.

The Junior SEO Link Builder role is designed for someone early in their SEO career who is eager to develop expertise in white-hat link building and digital PR. Working closely with the Senior SEO Specialist, the successful candidate will help increase the authority of Cedar’s websites by securing high-quality, relevant backlinks. This position involves researching link opportunities, conducting personalized outreach, building relationships with key online publishers, and maintaining detailed records of all link-building activities.

Key Responsibilities

- Prospecting: Identify and qualify link opportunities such as guest posts, resource pages, broken link building, unlinked brand mentions, and industry directories using tools like Ahrefs, Semrush, and Google search operators.

- Link Quality Assessment: Evaluate potential websites against Cedar’s quality standards, considering relevance, organic traffic, Domain Rating/Authority, spam signals, and outbound link patterns.

- Outreach: Locate verified contact information and execute personalized outreach campaigns and follow-ups using platforms such as Pitchbox, BuzzStream, Respona, or Hunter.io.

- Relationship Building: Establish and nurture relationships with bloggers, editors, journalists, and webmasters within finance, B2B, and technology sectors.

- Content Coordination: Collaborate with the content team on guest post topics, briefs, and linkable assets, ensuring anchor text and URLs align with the approved link strategy.

- Digital PR Support: Respond to journalist requests on platforms like Qwoted, Featured, and Help a B2B Writer to secure brand mentions and editorial links.

- Tracking & Reporting: Maintain an accurate outreach tracker and link log, documenting prospect status, live URLs, anchor text, Domain Rating, and any associated costs. Prepare weekly progress reports.

- Link Monitoring: Monitor live backlinks for removal or changes, identify lost or broken links, and assist in reclaiming them.

- Competitor Backlink Analysis: Analyze competitor backlink profiles to uncover new link opportunities and gaps.

- Guidelines Compliance: Adhere strictly to Google’s spam policies and white-hat link-building practices, avoiding manipulative tactics such as link schemes or private blog networks (PBNs).

- Citations & Listings: Build and maintain consistent business citations and directory listings where relevant.

Required Qualifications

- 0–2 years of experience in link building, SEO, digital PR, or outreach, including internships or freelance work.

- Basic understanding of SEO fundamentals, including backlinks, anchor text, do-follow vs. no-follow links, and domain authority metrics.

- Familiarity with at least one SEO tool such as Ahrefs, Semrush, or Moz, along with proficiency in Google Sheets or Excel.

- Highly organized and detail-oriented, capable of managing a high volume of outreach and follow-ups efficiently.

- Persistent and self-motivated, comfortable working toward targets and handling rejection professionally.

This role offers an excellent opportunity to gain hands-on experience in a performance-driven environment, working alongside seasoned SEO professionals to contribute directly to the growth and authority of Cedar Financial’s digital presence.