Junior SEO Link Builder

Cedar Financial is a well-established international financial services company specializing in cross-border Accounts Receivable Management (ARM). Known for its innovative approach, Cedar values agility and strategic thinking over complacency, constantly seeking ways to improve and deliver exceptional financial services to its clients. The company fosters a performance-driven culture that embraces change and challenges to help clients achieve their financial goals.

We are currently seeking a motivated Junior SEO Link Builder to join our team. In this role, you will work closely with the Senior SEO Specialist to enhance the authority of Cedar’s websites by acquiring high-quality, relevant backlinks. This position is ideal for someone early in their SEO career who is eager to learn white-hat link building and digital PR within a results-focused environment.

Key Responsibilities
- Prospecting: Research and qualify link opportunities including guest posts, resource pages, broken link building, unlinked brand mentions, and industry directories using tools like Ahrefs, Semrush, and Google search operators.
- Link Quality Assessment: Evaluate potential websites against Cedar’s quality guidelines, considering relevance, organic traffic, Domain Rating/Authority, spam signals, and outbound link patterns.
- Outreach: Identify verified contact details and conduct personalized outreach campaigns and follow-ups using platforms such as Pitchbox, BuzzStream, Respona, or Hunter.io.
- Relationship Building: Develop and maintain strong relationships with bloggers, editors, journalists, and webmasters in finance, B2B, and technology sectors.
- Content Coordination: Collaborate with the content team on guest post topics, briefs, and linkable assets, ensuring anchor text and target URLs align with the approved link strategy.
- Digital PR Support: Respond to journalist requests on platforms like Qwoted, Featured, and Help a B2B Writer to secure brand mentions and editorial links.
- Tracking & Reporting: Maintain accurate outreach trackers and link logs, including prospect details, status, live URLs, anchor text, Domain Rating, and costs, while preparing weekly progress reports.
- Link Monitoring: Monitor live backlinks for removal or changes, identify lost or broken links, and assist in reclaiming them.
- Competitor Backlink Analysis: Analyze competitor backlink profiles to uncover new link opportunities and gaps.
- Guidelines Compliance: Adhere to Google’s spam policies and white-hat link-building practices, avoiding manipulative tactics such as link schemes or private blog networks.
- Citations & Listings: Build and maintain consistent business citations and directory listings where relevant.

Required Qualifications
- 0–2 years of experience in link building, SEO, digital PR, or outreach; internships or freelance experience are also considered.
- Basic understanding of SEO fundamentals, including backlinks, anchor text, do-follow vs. no-follow links, and domain authority metrics.
- Familiarity with at least one SEO tool such as Ahrefs, Semrush, or Moz, along with proficiency in Google Sheets or Excel.
- Highly organized and detail-oriented with the ability to manage a high volume of outreach and follow-ups.
- Persistent and self-motivated, comfortable working towards targets and handling rejection.

Preferred Qualifications and Benefits
While not explicitly stated, candidates who demonstrate strong communication skills, adaptability, and a proactive mindset will thrive in this role. The position offers an excellent opportunity to develop expertise in white-hat link building and digital PR within a supportive, innovative team environment focused on measurable results.

The primary objective of this role is to increase the authority and organic rankings of Cedar’s websites by consistently securing relevant, high-quality backlinks through ethical outreach. Success will be measured by the number and quality of links acquired, outreach activity, response and conversion rates, referring domain growth, link retention, and accuracy of reporting.

This role provides a valuable platform for growth in the SEO field, combining hands-on experience with strategic digital marketing practices in a dynamic financial services company.