Junior Social Media Marketer

Universal Motors Ltd. is seeking a creative and motivated Junior Social Media Marketer to join our team in Karachi. This role is ideal for someone passionate about digital marketing, content creation, and staying ahead of social media trends. The successful candidate will play a key role in building engaging online communities and enhancing brand awareness through innovative digital content and marketing activities.

Key Responsibilities
- Manage and maintain the company’s social media accounts across platforms such as Facebook, Instagram, LinkedIn, and TikTok.
- Create engaging content including posts, captions, stories, reels, and short-form videos that resonate with the target audience.
- Develop and implement social media content calendars aligned with overall marketing objectives.
- Research trending topics, hashtags, and content formats relevant to the automotive industry to keep content fresh and relevant.
- Assist in planning and executing digital marketing campaigns aimed at increasing brand visibility and audience engagement.
- Monitor audience interactions including comments and messages, ensuring timely and professional responses.
- Collaborate closely with the marketing team to develop creative campaigns and promotional materials.
- Track social media performance using platform analytics tools and prepare basic reports to measure effectiveness.
- Stay updated on the latest social media trends, platform updates, and best practices in digital marketing.

Required Qualifications
- Bachelor’s degree in Marketing, Media Studies, Communications, Business, or a related field is preferred.
- Basic understanding of social media management and digital marketing principles.
- Strong written communication skills with the ability to craft creative and compelling content.
- Familiarity with major social media platforms including Facebook, Instagram, LinkedIn, and TikTok.
- Basic knowledge of graphic design tools such as Canva; video editing skills are considered an advantage.
- Understanding of social media analytics, engagement metrics, and strategies for audience growth.
- A proactive mindset, keen attention to detail, and eagerness to learn and adapt.
- Fresh graduates and candidates with relevant internships or practical experience are encouraged to apply.

Preferred Qualifications and Benefits
We are looking for a candidate who demonstrates creativity, initiative, and a genuine passion for digital marketing. The ideal individual will be able to identify content opportunities, adapt quickly to emerging trends, and contribute innovative ideas that strengthen our digital presence. This is a full-time, on-site position based in Karachi, offering an excellent opportunity to grow within a dynamic and supportive team environment.

Join Universal Motors Ltd. and take the next step in your digital marketing career by contributing to a well-established brand in the automotive sector. This role provides a platform to develop your skills, work on exciting campaigns, and make a meaningful impact on our online presence.