Brand Strategist

Kemei is seeking a skilled Brand Strategist to lead and shape the company's branding efforts, working closely with a team of 2 talented professionals. The ideal candidate will have a strong background in brand management and positioning, combined with project management expertise to deliver impactful marketing strategies. This role demands a creative thinker who can analyze market trends, understand consumer behavior, and build powerful brand identities that resonate with target audiences. The Brand Strategist will contribute to establishing and maintaining Kemei's position as a leader in its industry by developing plans that drive business growth and brand loyalty. The successful candidate holds a bachelor's degree in Marketing, Business Administration, Media Sciences, or a related field, with preference given to those holding an MBA or a masters in Marketing. With 3-5 years of experience in brand strategy, preferably within beauty, personal care, grooming, or consumer electronics sectors, the candidate will demonstrate proven success in executing marketing campaigns that deliver results. Experience working with e-commerce brands and online marketplaces is highly valued. This position involves managing and mentoring a small team, fostering collaboration to meet business goals and create innovative marketing approaches.
Responsibilities

Develop and implement comprehensive brand strategies that align with Kemeis business objectives and market positioning.
Conduct detailed market research and competitive analysis to identify trends and opportunities that enhance brand value.
Lead brand positioning initiatives and ensure consistency across all marketing channels and consumer touchpoints.
Manage and oversee marketing campaigns from conception through execution, tracking performance and optimizing results based on data-driven insights.
Collaborate with cross-functional teams including product development, sales, and digital marketing to ensure cohesive brand messaging.
Monitor and evaluate brand performance metrics, adjusting strategies as necessary to maximize impact and return on investment.
Ensure the brands voice and identity are clearly communicated both internally and externally.
Guide and mentor a small team of brand professionals, promoting professional growth and productivity.
Build and maintain strong relationships with e-commerce platforms and online marketplaces to amplify brand presence and sales.
Drive innovative marketing projects that resonate with target customers and support launch plans for new products.