• Plans and executes all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns.
  • Designs, builds, and maintains our social media presence.
  • Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).
  • Identifies trends and insights and optimizes spend and performance based on the insights.
  • Brainstorms new and creative growth strategies through digital marketing.
  • Plans, executes, and measures experiments and conversion tests.
  • Collaborates with internal teams to create landing pages and optimize user experience.
  • Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
  • Identifies critical conversion points and drop off points and optimizes user funnels.
  • Collaborates with agencies and other vendor partners.
  • Evaluates emerging technologies.
  • Provides thought leadership and perspective for adoption where appropriate.

Digital Marketing Qualifications / Skills:

  • Creating and maintaining client relationships
  • Self-motivated yet customer-focused
  • Proficient in marketing research and statistical analysis
  • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate

Education, Experience, and Licensing Requirements:

  • Bachelor’s or master’s degree in marketing or a related field
  • Proven working experience in digital marketing, particularly within the industry
  • Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
  • Experience in optimizing landing pages and user funnels
  • Experience with A/B and multivariate experiments
  • Solid knowledge of website and marketing analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends, SEMRush, etc.)
  • Working knowledge of ad serving tools
  • Experience in setting up and optimizing PPC campaigns on all major search engines
  • Working knowledge of HTML, CSS, and JavaScript development and constraints

Job Details

Job Channel:
Functional Area:
Total Positions:
1 Post
Job Shift:
First Shift (Day)
Job Type:
Job Location:
Gender:
Female
Age:
23 - 45 Years
Minimum Education:
Bachelors
Career Level:
Experienced Professional
Minimum Experience:
1 Year
Apply Before:
Jul 15, 2021
Posting Date:
Jun 14, 2021

Khurshid Textile Mills

Textiles / Garments · 11-50 employees - Lahore

ppKhurshid Textile Mills is producing high quality Institutional fabric ,Garments, Hotel and hospital linen, Home textile and Terry towels. The company's production facility has fully integrated production lines starting by; Weaving Inspection Raising Shearing Confection Finishing Packing Khurshid textile Mills is one of the leading textile, Institutional & fabric manufacturers of Pakistan with specialized experience over 43 years. Since our establishment in 1956, we pride ourselves as an innovator in textile field and conduct our business with continuous dedication in improving and developing our wide range of fabrics to satisfy Households, Hotels, Restaurants, Hospital and interior needs of residential curtains and upholsteries. Our clients are mainly international hotel chains, hospital, international companies, villas, elegant homes; interior companies etc. We essential concern to customization and always ready to provide the best efficient service to our customers. The Fabrics, we produce designed by the most talented fabric designers in our factory who have skills designing the latest in printed fabrics handed down from generation to generation./p./p

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