Klaviyo Email Marketing Expert

We are seeking an experienced Klaviyo Email Marketing Expert who goes beyond simply building emails to drive eCommerce retention. The ideal candidate will be hands-on with Klaviyo, taking full ownership of campaigns, automated flows, segmentation, testing, and continuous optimization to enhance customer engagement and revenue growth. This is a full-time, on-site position based in Faisalabad.

Key Responsibilities
- Build and optimize Klaviyo flows including Welcome series, Abandoned Cart/Checkout, Browse Abandonment, Post-Purchase, Winback, Cross-Sell, and Replenishment.
- Plan, execute, and manage eCommerce email campaigns that align with business goals.
- Create and maintain customer segments to target communications effectively.
- Configure triggers, filters, conditional splits, and flow logic to ensure smooth automation.
- Conduct A/B testing on subject lines, offers, content, timing, and other variables to maximize campaign performance.
- Analyze campaign and flow performance data to identify opportunities for revenue improvement.
- Work closely with Shopify customer and purchase data to inform marketing strategies.
- Monitor email deliverability, engagement metrics, and list health to maintain high standards.
- Perform quality assurance on emails, including links, personalization, and automation workflows before launch.
- Collaborate with copywriters and designers to ensure cohesive and compelling email content.

Required Qualifications
- Proven hands-on experience working with Klaviyo, preferably with direct-to-consumer (DTC) or eCommerce brands.
- Strong understanding of the customer journey and retention strategies beyond just using the Klaviyo platform.
- Solid knowledge of Shopify, including its integration with Klaviyo for flows, campaigns, segmentation, and reporting.
- Experience in setting up and analyzing A/B tests to improve email marketing effectiveness.
- Excellent communication skills, strong attention to detail, and the ability to work independently with minimal supervision.
- Availability for full-time, on-site work in Faisalabad is mandatory.

Preferred Qualifications and Benefits
While not explicitly stated, candidates with prior experience collaborating with cross-functional teams such as copywriters and designers will have an advantage. This role offers the opportunity to work closely with a growing eCommerce business, contributing directly to retention and revenue growth through advanced email marketing strategies.

If you are passionate about leveraging Klaviyo to build meaningful customer relationships and drive measurable results, and you meet the location and availability requirements, we encourage you to apply.