A media buyer is responsible for acquiring desirable time slots and media space for advertising clients. Using market research information, such as demographics, media usage, ratings and the type of content in a given vehicle.
Media buyer must choose the best possible venue or medium for an advertising campaign.
Media buyers need to form good relationships with advertising sales agents to obtain the best prices and values for advertisement placements, campaigns, or even media bundles.
Buyers also monitor the purchased media to make sure the advertisements appear as planned, and they credit or bill clients as necessary to settle accounts.
A media buyer acquires advertising space for clients in all forms of outlets, including print, online, and broadcasting.
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