Lead Generation Executive

We are seeking a skilled Lead Generation Executive based in Soan Gardens, Islamabad, to join our team. The ideal candidate will have hands-on experience in both B2B and B2C prospecting, cold email outreach, and be proficient with lead generation tools such as Apollo.io and Instantly.ai. This role involves identifying potential customers, building targeted prospect lists, managing high-volume email campaigns, and generating qualified leads to support the sales team. The position requires working in a target-driven environment where lead quality, email deliverability, and campaign performance are critical to driving business growth.

Key Responsibilities
- Generate and qualify leads for B2B and B2C campaigns.
- Build targeted prospect lists using Apollo.io.
- Create, launch, and manage cold email campaigns through Instantly.ai.
- Manage approximately 400-500 outbound emails daily.
- Conduct research on potential customers based on industry, location, company size, job title, and campaign requirements.
- Write and optimize cold email approaches, follow-up sequences, and campaign messaging.
- Monitor campaign performance metrics including reply rates, bounce rates, positive responses, and conversions.
- Maintain email deliverability and ensure outreach adheres to best cold-email practices.
- Verify and clean lead data prior to campaign launches.
- Identify interested prospects and forward qualified leads to the relevant sales team.
- Maintain accurate records of leads, responses, and campaign activities.
- Continuously test and improve targeting, messaging, and outreach strategies.

Required Qualifications
- Minimum of 1 year of experience in Lead Generation, Email Outreach, or a similar role.
- Proven hands-on experience with Apollo.io and Instantly.ai.
- Experience managing cold email campaigns and prospect databases.
- Strong understanding of B2B and B2C lead generation processes.
- Skilled in email prospecting and follow-up strategies.
- Ability to manage 400-500 emails per day while maintaining high campaign quality.
- Excellent written English and communication skills.
- Strong research and data-handling capabilities.
- Ability to work under targets and manage multiple campaigns simultaneously.
- Basic knowledge of email deliverability, bounce management, and lead verification.

Preferred Qualifications and Benefits
- Previous experience working with international or UK/US-based campaigns.
- Familiarity with CRM systems and email verification tools.
- Experience with LinkedIn prospecting and Sales Navigator.
- Understanding of domain warm-up, inbox rotation, and cold email deliverability best practices.
- Experience conducting A/B testing on email subject lines, copy, and campaign sequences.

This is an in-person position located in Soan Gardens, Islamabad. The salary range for this role is PKR 50,000 to PKR 60,000 per month. If you are a motivated professional with a strong background in lead generation and cold email outreach, this opportunity offers a dynamic environment to contribute to business growth and refine your skills.