Lead Generation Executive

We are seeking a skilled Lead Generation Executive based in Soan Gardens, Islamabad, to join our team. The ideal candidate will have hands-on experience in both B2B and B2C prospecting, cold email outreach, and proficiency with lead generation tools such as Apollo.io and Instantly.ai. This role involves identifying potential customers, building targeted prospect lists, managing high-volume email campaigns, and generating qualified leads to support the sales team. Success in this position requires working in a target-driven environment where lead quality, email deliverability, campaign performance, and consistent outreach are critical to driving business growth.

Key Responsibilities

- Generate and qualify leads for both B2B and B2C campaigns.
- Build targeted prospect lists using Apollo.io based on industry, location, company size, job title, and specific campaign requirements.
- Create, launch, and manage cold email campaigns through Instantly.ai, handling approximately 400-500 outbound emails daily.
- Write and optimize cold email templates, follow-up sequences, and overall campaign messaging to maximize engagement.
- Monitor campaign performance metrics such as reply rates, bounce rates, positive responses, and conversions to ensure effectiveness.
- Maintain high email deliverability standards and adhere to best practices in cold-email outreach.
- Verify and clean lead data before launching campaigns to ensure accuracy and relevance.
- Identify interested prospects and forward qualified leads promptly to the relevant sales team members.
- Keep accurate records of leads, responses, and all campaign activities for reporting and analysis.
- Continuously test and refine targeting, messaging, and outreach strategies to improve results.

Required Qualifications

- Minimum of 1 year of experience in Lead Generation, Email Outreach, or a related role.
- Proven hands-on experience with Apollo.io and Instantly.ai platforms.
- Demonstrated ability to manage cold email campaigns and maintain prospect databases effectively.
- Strong understanding of both B2B and B2C lead generation processes.
- Skilled in email prospecting and follow-up strategies, capable of managing 400-500 emails daily without compromising quality.
- Excellent written English and communication skills.
- Strong research capabilities and proficiency in handling and verifying data.
- Ability to work under targets and manage multiple campaigns simultaneously.
- Basic knowledge of email deliverability concepts, bounce management, and lead verification techniques.

Preferred Qualifications and Benefits

- Experience working with international campaigns, particularly those based in the UK or US markets.
- Familiarity with CRM systems and email verification tools to enhance lead quality and campaign efficiency.
- Knowledge of LinkedIn prospecting and Sales Navigator for additional lead sourcing.
- Understanding of domain warm-up, inbox rotation, and cold email deliverability best practices.
- Experience conducting A/B testing on email subject lines, copy, and campaign sequences to optimize performance.
- This is an in-person role based at our Islamabad office.

We offer a competitive salary range of PKR 50,000 to PKR 60,000, reflecting the candidate’s experience and expertise. If you are a motivated professional with a passion for lead generation and email outreach, this opportunity provides a dynamic environment to grow your skills and contribute meaningfully to business success.