Sactosol Technologies is seeking a motivated and results-oriented Lead Generation Executive to join our team. The ideal candidate will play a crucial role in identifying potential clients, generating qualified leads, and supporting the business development efforts to expand the company’s customer base. This position requires a proactive individual who can efficiently research target markets and industries, engage with decision-makers, and contribute to the overall growth of the organization.
Key Responsibilities
- Conduct thorough research to identify potential clients using platforms such as LinkedIn, Google, company websites, and business directories.
- Generate qualified leads specifically for IT services, software development, and other offerings provided by the company.
- Build and maintain an organized database of prospective clients, including detailed contact information and company profiles.
- Utilize LinkedIn Sales Navigator, email outreach, and other lead generation tools to identify and connect with key decision-makers.
- Perform B2B prospecting and assist in executing targeted outreach campaigns to maximize lead conversion.
- Verify and regularly update lead information to ensure accuracy and reliability of records.
- Collaborate closely with the business development and sales teams to ensure smooth lead handover and timely follow-up.
- Track daily lead generation activities and maintain comprehensive reports to monitor progress.
- Consistently meet or exceed assigned daily, weekly, and monthly lead generation targets.
- Research industry trends, target markets, and competitors to uncover new business opportunities and stay ahead in the market.
Required Qualifications
- Bachelor’s degree in Business Administration, Marketing, IT, or a related discipline is preferred.
- 1 to 2 years of experience in lead generation, B2B prospecting, or business development roles is preferred.
- Basic understanding of IT services and software development processes.
- Proven experience with LinkedIn, email outreach, Google research, and various lead generation tools.
- Strong written and verbal communication skills to effectively engage with potential clients.
- Excellent research abilities, data management, and organizational skills.
- Proficiency in MS Excel or Google Sheets for data tracking and reporting.
- Ability to work independently, manage time efficiently, and consistently meet targets.
Preferred Qualifications
- Experience using LinkedIn Sales Navigator, Apollo.io, Hunter.io, or similar lead generation platforms.
- Familiarity with CRM systems and lead tracking methodologies.
- Understanding of international markets, particularly in the USA, UK, Canada, and the Middle East.
- Knowledge of cold emailing techniques and B2B outreach strategies to enhance lead engagement.
This role offers the opportunity to contribute directly to the growth of a dynamic technology company by leveraging your lead generation expertise. Candidates interested in this position are encouraged to apply with an updated resume for consideration.