Lead Generation Executive

We are looking for a proactive and target-driven Lead Generation Executive to join Netpace’s Marketing Department. The ideal candidate will play a crucial role in identifying potential clients and generating qualified business leads across North America. This position focuses on outbound calling, prospect research, lead qualification, and multi-channel outreach to create new business opportunities for Netpace’s staffing and technology consulting services.

Key Responsibilities

- Lead Generation & Outbound Outreach: Generate leads through cold calling, email campaigns, LinkedIn, and other outbound channels. Reach out to prospective businesses across North America to introduce Netpace’s services. Conduct timely follow-ups to engage prospects and build interest. Consistently meet daily, weekly, and monthly lead generation targets.

- Prospect Research & Identification: Conduct thorough research on target companies, industries, and potential clients. Identify key decision-makers such as business owners, executives, and hiring managers. Build and maintain accurate prospect lists using tools like LinkedIn Sales Navigator and other research platforms. Prioritize leads based on potential client needs.

- Lead Qualification: Engage with prospects to understand their business requirements and assess their interest in Netpace’s offerings. Qualify leads by evaluating business needs, service fit, and opportunity potential. Address initial objections effectively and identify prospects suitable for further sales engagement. Schedule discovery meetings for the Business Development team when necessary.

- Reporting & Coordination: Maintain detailed records of leads, call outcomes, and follow-up activities within the CRM system. Track outreach performance, response rates, and the number of qualified leads generated. Collaborate closely with Marketing and Business Development teams to coordinate campaigns and lead handovers. Provide feedback and market insights to enhance lead generation strategies.

Required Qualifications

- 1 to 2 years of experience in lead generation, cold calling, telemarketing, or outbound sales.
- Strong spoken and written English communication skills.
- Confidence in engaging business prospects and managing objections.
- Ability to conduct prospect research and maintain accurate lead databases.
- Excellent interpersonal skills with a strong target-oriented mindset.
- Willingness to make outbound calls to businesses across North America.

Preferred Qualifications

- Experience targeting US or Canadian businesses.
- Background in B2B marketing, IT services, staffing, recruitment, or technology consulting.
- Familiarity with LinkedIn Sales Navigator, Apollo, ZoomInfo, or similar prospecting tools.
- Experience using CRM systems and managing lead generation campaigns.

Core Competencies

Lead Generation, Cold Calling, Outbound Prospecting, Market Research, Lead Qualification, LinkedIn Outreach, Communication, Objection Handling, CRM Management, Follow-Up, Target Achievement.

This role offers an excellent opportunity to contribute to Netpace’s growth by driving new business development efforts in a dynamic and supportive environment.