Lead Generation Specialist (Cold Calling, Email & LinkedIn)

EvolveDash, a B2B software services and consultancy firm catering to mid-market clients across the US and Canada, is seeking a Lead Generation Specialist. This full-time, on-site role is based in DHA Phase 6, Lahore. The ideal candidate will have 1 to 3 years of experience in lead generation or outbound sales, preferably within software services or IT consultancy. The focus is on identifying the right companies and decision-makers, initiating meaningful conversations, and booking qualified discovery meetings that contribute directly to business growth. Compensation includes a market-competitive salary plus performance bonuses.

Key Responsibilities
- Conduct thorough research on US and Canadian companies that match the ideal customer profile.
- Identify and verify key decision-makers such as founders, CEOs, CTOs, and product or technology leaders.
- Build and maintain targeted prospect lists segmented by industry, company size, location, and role.
- Execute outbound outreach across multiple channels including cold calls, cold emails, LinkedIn, WhatsApp, freelance platforms like Upwork, online communities, industry directories, referrals, and partnerships.
- Make a high volume of cold calls, confidently handle objections, and successfully book discovery meetings.
- Create and manage personalized cold email and LinkedIn sequences with consistent follow-ups.
- Qualify leads based on need, budget, timeline, and decision-making authority before handing them off to the sales team.
- Maintain accurate and up-to-date records in the CRM, including lead status, notes, and next steps.
- Track weekly metrics such as prospects researched, conversations initiated, qualified leads, and meetings booked.
- Experiment with new outreach channels and messaging strategies, focusing on what delivers the best results.
- Collaborate with leadership weekly to review outcomes and refine targeting and messaging approaches.

Required Qualifications
- A-Levels or a bachelor’s degree.
- 1 to 3 years of experience in B2B lead generation, sales development, appointment setting, or outbound sales.
- Experience working with software services, IT consultancy, or technology companies is highly preferred.
- Excellent written and spoken English, capable of daily communication with North American business owners and executives.
- Confidence in making cold calls and managing a high call volume.
- Proficiency with LinkedIn Sales Navigator, Apollo, or ZoomInfo.
- Familiarity with cold email tools such as Instantly, Smartlead, or Lemlist.
- Comfortable using CRMs, Google Sheets, and Excel.
- Strong research skills with great attention to data accuracy.
- Resilient and persistent, with a consistent follow-up approach and the ability to handle rejection professionally.

Preferred Qualifications and Benefits
- Basic understanding of software development, mobile applications, or AI services.
- A proven track record of success, demonstrated by meetings booked, qualified leads generated, or pipeline created.
- Competitive salary package complemented by performance-based bonuses.

This role offers an excellent opportunity to contribute to a growing technology consultancy while developing skills in lead generation and outbound sales within a dynamic, international market. The position requires dedication, strong communication skills, and a results-driven mindset.