Lead Generation Specialist (Cold Calling, Email & LinkedIn)

EvolveDash, a B2B software services and consultancy firm serving mid-market clients across the US and Canada, is seeking a Lead Generation Specialist to join their team on-site in DHA Phase 6, Lahore. The company focuses on designing and building web, mobile, and AI products. This full-time role requires 1 to 3 years of relevant experience and offers a market-competitive salary along with a performance bonus. The ideal candidate will be skilled at identifying the right companies and decision-makers, initiating meaningful conversations, and generating qualified leads that convert into business opportunities.

Key Responsibilities

- Conduct thorough research on target companies in the US and Canada that align with the ideal customer profile.
- Identify and verify key decision-makers such as founders, CEOs, CTOs, and technology leaders.
- Build and maintain detailed prospect lists segmented by industry, company size, location, and role.
- Execute outbound outreach across multiple channels including cold calling, cold emailing, LinkedIn, WhatsApp, freelance platforms like Upwork, online communities, industry directories, referrals, and partnerships.
- Make a high volume of cold calls, skillfully handle objections, and secure discovery meetings for the sales team.
- Develop and manage personalized cold email and LinkedIn sequences with consistent follow-ups to nurture prospects.
- Qualify leads based on need, budget, timeline, and decision-making authority before passing them to sales.
- Maintain accurate and up-to-date records in the CRM, including lead status, notes, and next steps.
- Track and report weekly metrics such as prospects researched, conversations initiated, qualified leads generated, and meetings booked.
- Experiment with new outreach channels and messaging strategies, focusing on what delivers the best results.
- Collaborate with leadership weekly to review performance and refine targeting and messaging approaches.

Required Qualifications

- A-Levels or a bachelor’s degree.
- 1 to 3 years of B2B experience in lead generation, sales development, appointment setting, or outbound sales.
- Prior experience in software services, IT consultancy, or technology companies is highly preferred.
- Excellent written and spoken English, capable of communicating effectively with North American business owners and executives daily.
- Confidence and resilience in making high-volume cold calls and managing follow-ups.
- Proficiency with LinkedIn Sales Navigator, Apollo, or ZoomInfo.
- Familiarity with cold email automation tools such as Instantly, Smartlead, or Lemlist.
- Comfortable using CRMs, Google Sheets, and Excel for data management and reporting.
- Strong research skills with a keen eye for data accuracy.
- Persistent and consistent approach to follow-up, not discouraged by initial rejections.

Preferred Qualifications and Benefits

- Basic understanding of software development, mobile applications, or AI services.
- Demonstrable track record of success in booking meetings, generating qualified leads, or creating sales pipelines.
- Competitive salary package complemented by performance bonuses.

This position offers an excellent opportunity to contribute to a growing technology consultancy while developing your skills in lead generation and sales development within a dynamic and supportive environment.