Lead Generation Specialist (Cold Calling, Email & LinkedIn)

Metrosoft, a B2B software services and consultancy firm catering to mid-market clients across the USA and Canada, is seeking a skilled Lead Generation Specialist to join their team. The company focuses on developing web applications, mobile apps, and AI-powered solutions that drive business growth. This full-time, on-site position is based in Cavalry Ground, Lahore, near Pizza Hut. The ideal candidate will have 1 to 3 years of experience in B2B lead generation or outbound sales and be motivated to deliver measurable results in a dynamic environment.

Key Responsibilities
- Conduct thorough research to identify target companies across the USA and Canada.
- Identify and connect with key decision-makers such as founders, CEOs, CTOs, and technology leaders.
- Build and maintain accurate prospect lists using tools like LinkedIn Sales Navigator, Apollo, and ZoomInfo.
- Execute outbound outreach through cold calling, cold emailing, LinkedIn, WhatsApp, Upwork, and other relevant platforms.
- Manage objections professionally and successfully book discovery meetings.
- Craft personalized outreach messages and ensure consistent follow-up with prospects.
- Qualify leads by assessing business needs, budget constraints, and decision-making authority.
- Maintain detailed records of interactions and progress using CRM systems, Google Sheets, and Excel.
- Track weekly performance metrics including calls made, leads generated, and meetings scheduled.

Required Qualifications
- Bachelor’s degree or an equivalent relevant qualification.
- 1 to 3 years of proven experience in B2B lead generation or outbound sales.
- Excellent verbal and written communication skills in English.
- Confidence and proficiency in making cold calls to clients based in the USA and Canada.
- Familiarity with LinkedIn Sales Navigator, Apollo, ZoomInfo, or similar lead generation tools.
- Strong research abilities, communication skills, and persistence in follow-up.
- Ability to consistently meet targets and generate qualified leads.

Preferred Qualifications and Benefits
- Knowledge of cold email automation tools and CRM systems is advantageous.
- Competitive salary package complemented by performance-based bonuses.
- Opportunities for professional growth within a collaborative and growth-oriented work environment.
- The role requires working on-site at the Lahore office, fostering direct team collaboration.

Only candidates with relevant experience are encouraged to apply. Fresh graduates or those not meeting the experience criteria should refrain from applying. This position offers a great opportunity for motivated professionals looking to contribute to a growing software consultancy and expand their career in lead generation within the North American market.