Lead Generation Specialist

Digital Shaping, a fully remote marketing agency, is seeking a part-time or contract B2B Lead Generation Specialist to provide accurate and verified data on US businesses and their decision-makers. The primary focus of this role is to deliver clean, verified lists of decision-makers at US companies, with a monthly target of 25,000 to 30,000 leads. The ideal candidate will work from a shared target profile and agreed deliverables, using any preferred tools or methods to achieve results. This position is strictly research and data-focused, with no calling, messaging, or selling involved. Accuracy is paramount, as the leads will be directly integrated into the company’s systems. A quality lead consists of the right contact at the right type of business, accompanied by a verified email address.

Key Responsibilities

- Source US businesses that align with the provided profile, considering factors such as industry, location, company size, and other relevant indicators.
- Identify the appropriate decision-maker within each business, including roles such as owner, founder, partner, CEO, or marketing head, and obtain their verified work email.
- Qualify each lead against the ideal customer profile, assessing criteria like business size, active website presence, advertising activity on platforms such as Google or Meta, and years in operation.
- Verify all email addresses to eliminate bounces, duplicates, and generic inboxes when a named contact is available.
- Clean and standardize data by correcting company names (avoiding all caps, legal suffixes, or taglines), filling in missing fields such as city and first name, and ensuring consistent formatting across columns.
- Deliver completed lead lists as CSV files formatted according to the company’s template, ready for system upload.
- Propose new lead sources and niche markets based on research findings to enhance lead generation efforts.

Required Qualifications

- Demonstrated experience in building B2B lead lists specifically targeting US businesses.
- Ability to locate hard-to-reach decision-makers rather than generic email addresses like *********
- Proven capacity to consistently deliver between 25,000 and 30,000 verified leads per month.
- Exceptional attention to detail with strong judgment to distinguish qualified leads from poor fits.
- Proficient written English skills for interpreting business websites and following detailed briefs.
- Reliable, responsive, and capable of working independently while meeting deadlines.

Preferred Qualifications

- Experience compiling lead lists across diverse industries, including local service businesses, ecommerce brands, and professional firms.
- Basic knowledge of email deliverability concepts and the importance of maintaining low bounce rates.
- A track record on freelance platforms such as Upwork or Fiverr with positive reviews related to lead generation projects.

This role offers the opportunity to contribute to a growing remote agency by providing essential data that drives marketing success. If you have a strong research background, a keen eye for detail, and the ability to deliver large volumes of high-quality leads, this position could be an excellent fit.