Lead Generation Specialist

Penguin is a mobile engineering studio based in Pakistan, collaborating with startups, founders, and established businesses worldwide. The company specializes in developing high-quality mobile applications for iOS and Android platforms using technologies like Swift, Kotlin, React Native, and Flutter. In addition to mobile apps, Penguin also delivers web applications and backend systems. Beyond product development, Penguin supports existing engineering teams through staff augmentation by providing skilled engineers who seamlessly integrate into client workflows. The company emphasizes thoughtful engineering, reliable products, and building long-term client relationships.

The Lead Generation Specialist will play a crucial role in helping Penguin identify and connect with potential clients and partners globally. This position involves researching relevant companies, identifying key decision-makers, qualifying business opportunities, and conducting personalized outreach via LinkedIn, email, and other platforms. The specialist will collaborate closely with the business development team to build a robust sales pipeline, maintain organized prospect records, and enhance the quality of outreach efforts. The focus is on targeting businesses with genuine needs that align with Penguin’s software development services rather than simply collecting contacts or sending bulk messages. This is a remote role based in Pakistan, offering valuable experience in B2B prospecting, client acquisition, and business development within the software industry.

Key Responsibilities

- Research startups, agencies, and established companies that may require software development, dedicated engineers, or custom software solutions.
- Identify relevant companies, decision-makers, and gather accurate contact information using LinkedIn, Google, company websites, and other research tools.
- Develop and maintain organized lead databases, tracking outreach activities and responses effectively.
- Create and support personalized outreach campaigns through LinkedIn, email, and other appropriate channels.
- Qualify prospects based on their business needs, potential projects, and compatibility with Penguin’s services.
- Monitor outreach performance, analyze responses, and recommend improvements to increase lead quality and conversion rates.
- Coordinate with the business development team to manage prospects and follow up on promising opportunities.
- Utilize AI tools and productivity software to enhance research efficiency without sacrificing personalization or accuracy.

Required Qualifications

- Strong research skills with the ability to identify relevant businesses and decision-makers accurately.
- Excellent written and verbal communication skills, particularly in professional English.
- Solid understanding of lead generation, prospect research, and B2B outreach processes.
- Familiarity with LinkedIn, cold emailing, Google search techniques, and lead management tools.
- Strong organizational skills, attention to detail, and consistent follow-through on tasks.
- Ability to work independently, take initiative, and communicate progress proactively within a remote team environment.
- Willingness to learn, experiment, analyze results, and continuously improve outreach strategies based on feedback.

Preferred Qualifications and Benefits

- Experience or familiarity with software development services or the technology industry is an advantage.
- Knowledge of CRM systems, spreadsheets, Upwork, or AI-powered research tools is a plus.
- Opportunity to gain hands-on experience in B2B prospecting and business development within a growing software engineering company.
- Remote work flexibility based in Pakistan, allowing for a balanced work environment.

This role offers a unique chance to contribute to Penguin’s growth by connecting with businesses worldwide and supporting the expansion of its client base through strategic lead generation and outreach.