Lead Generation Specialist

IKS Logics is seeking a motivated B2B Lead Generation & Sales Funnel Specialist to join their onsite team in Lahore. The ideal candidate will have 2 to 3 years of experience in building and managing comprehensive B2B sales funnels, primarily leveraging LinkedIn Sales Navigator and outreach automation tools. This role focuses on converting LinkedIn prospecting efforts into tangible business opportunities by identifying prospects, initiating conversations, qualifying leads, and ultimately driving sales meetings and conversions. This is a hands-on position that goes beyond data entry or list building, requiring ownership of the entire sales funnel and a direct contribution to business growth.

Key Responsibilities
- Build and manage end-to-end B2B sales funnels using LinkedIn as the primary platform.
- Identify and qualify ideal customer profiles (ICPs), target companies, and key decision-makers.
- Conduct manual LinkedIn prospecting, including profile research, engagement, connection requests, and follow-up sequences.
- Set up and manage outreach automation tools with personalized messaging while ensuring compliance with platform policies.
- Develop effective prospecting strategies, messaging sequences, and follow-up processes to generate meaningful conversations.
- Qualify leads based on business needs, buying intent, budget, authority, and service fit.
- Convert qualified prospects into sales meetings, opportunities, and paying customers.
- Manage lead nurturing and follow-ups via LinkedIn and email channels.
- Maintain an organized CRM pipeline, tracking prospects from initial contact through to closed deals.
- Analyze funnel performance, identify bottlenecks, and implement improvements to increase conversion rates.
- Conduct market and competitor research to uncover new business opportunities.
- Provide weekly reports on qualified leads, engagement metrics, meetings booked, opportunities generated, and sales conversions.

Required Qualifications
- 2 to 3 years of practical experience in B2B lead generation, LinkedIn prospecting, or sales development roles.
- Proven ability to build and manage LinkedIn-based sales funnels effectively.
- Hands-on experience with both manual prospecting and outreach automation tools.
- Strong understanding of ICP definition, buyer personas, lead qualification, and B2B sales processes.
- Demonstrated success in converting prospects into sales conversations and qualified opportunities.
- Proficiency with LinkedIn Sales Navigator, Apollo.io, CRM platforms, and email outreach software.
- Excellent communication, persuasion, follow-up, and relationship-building skills.
- Ability to analyze sales funnel metrics and optimize conversion performance.
- Strong written English and professional communication abilities.
- A proactive, target-driven mindset with the ability to work independently and take ownership of results.

Preferred Qualifications and Benefits
- Experience selling software development, QA automation, SaaS, or other technology services is advantageous.
- Familiarity with targeting decision-makers in the USA and Europe markets.
- Knowledge of HubSpot or similar CRM platforms.
- Experience with sales funnel automation, lead scoring, and multi-channel outreach strategies.
- Understanding of consultative selling and B2B deal progression methodologies.

Performance Expectations
Success in this role will be measured by the quality and relevance of target prospects, LinkedIn connection acceptance and response rates, the number of qualified sales conversations and meetings booked, conversion of prospects into sales-qualified opportunities, and overall pipeline progression contributing to closed revenue. The company prioritizes qualified opportunities and conversions over raw lead volume.

If you have a strong background in building B2B sales funnels, engaging decision-makers, and turning prospecting into measurable business results, this is an excellent opportunity to join a dynamic team and make a significant impact. This is a full-time, onsite position based in Model Town Link Road, Lahore.