Lead Generation Specialist

We are looking for a motivated Lead Generation Specialist to join our Sales & Business Development team in Karachi. The successful candidate will be responsible for identifying potential customers by researching and gathering lead data from various online platforms. This role demands strong communication and data management skills, along with the ability to engage prospects effectively and convert them into qualified sales opportunities. The ideal candidate is proactive, detail-oriented, and capable of working independently to meet lead generation and conversion targets.

Key Responsibilities
- Conduct research and generate potential leads using online platforms such as Google, Bing, Facebook, X (Twitter), Instagram, and LinkedIn.
- Collect, verify, and organize lead information including company name, contact person, email address, phone number, website, industry, and other relevant details.
- Build and maintain accurate lead databases using spreadsheets, CRM systems, or other company tools.
- Identify and qualify prospects based on the company’s target customer profile.
- Reach out to potential leads via phone calls, emails, live chat, and social media channels.
- Present the company’s products and services while understanding the requirements of potential customers.
- Follow up regularly with prospects to nurture leads and advance them through the sales funnel.
- Convert qualified leads into sales opportunities and hand over sales-ready prospects to the sales team as needed.
- Maintain detailed records of lead generation activities, communications, follow-ups, and outcomes.
- Monitor lead generation performance and continuously explore new platforms and methods to find quality prospects.
- Achieve assigned daily, weekly, and monthly lead generation and conversion targets.

Required Qualifications
- 1 to 3 years of experience in lead generation, telesales, business development, inside sales, or a related field.
- Strong internet research and data collection abilities.
- Proficient in using Google, Bing, LinkedIn, Facebook, Instagram, and X (Twitter) for prospect research.
- Excellent written and verbal communication skills.
- Confident and professional in telephone and online communication.
- Ability to identify genuine prospects and differentiate quality leads from irrelevant data.
- Basic knowledge of Excel or Google Sheets and CRM systems.
- Strong follow-up skills with a results-driven mindset.
- Ability to work independently and consistently meet targets.

Preferred Qualifications and Benefits
- Experience in B2B lead generation.
- Familiarity with CRM and lead management tools.
- Knowledge of email outreach and prospecting techniques.
- Understanding of various industries, markets, and customer segments.
- Proven track record of converting cold leads into qualified sales opportunities.
- Competitive salary package ranging from Rs50,000 to Rs120,000 per month.
- Performance-based incentives to reward your achievements.
- Opportunities for professional growth and continuous learning.
- A supportive and collaborative work environment.
- The chance to develop expertise in sales, lead generation, and business development.
- Work location: In-person, based in Karachi.

This position is ideal for a driven individual eager to advance their career in sales and business development through focused lead generation efforts.