Lead Generation Specialist

We are looking for a motivated professional to drive qualified lead generation through paid campaigns, email marketing, and social media channels. The successful candidate will use data-driven insights to continuously enhance campaign effectiveness and deliver measurable results. This role requires managing digital advertising platforms, executing targeted email campaigns, and analyzing performance metrics to support overall business growth.

Key Responsibilities
- Generate qualified leads through email, social media, and other online channels
- Manage and optimize Meta Ads and Google Ads campaigns to maximize return on investment
- Plan and execute targeted and effective email marketing campaigns
- Monitor and analyze campaign performance using Google Analytics
- Prepare detailed performance reports to guide strategic decision-making

Required Qualifications
- 1 to 2 years of experience in lead generation or digital marketing
- Proficiency in Meta Ads Manager
- Hands-on experience with Google Ads and Google Analytics
- Practical knowledge of email marketing tools and strategies
- Strong communication skills combined with analytical thinking
- Target-driven and proactive work approach
- Ability to work on-site at Clifton Block 2, Karachi

Preferred Qualifications and Benefits
- Opportunity for mentorship and hands-on learning in a dynamic work environment
- Exposure to managing live digital marketing campaigns
- Potential for professional growth as the business expands
- Competitive monthly salary ranging from Rs30,000 to Rs40,000
- Hybrid remote work arrangement based in Karachi

This position offers an excellent opportunity to develop your digital marketing expertise while contributing to a growing organization. If you are passionate about lead generation and data-driven marketing, this role provides the support and resources necessary to advance your career.