Lead Generation Specialist

EvolveDash, a B2B software services and consultancy company serving mid-market clients across the US and Canada, is seeking a Lead Generation Specialist to join their team in Lahore (DHA Phase 6) on a full-time, on-site basis. The company specializes in designing and building web, mobile, and AI products. This role focuses on identifying the right companies, connecting with key decision-makers, and initiating meaningful conversations that convert into business opportunities. The position offers a market-competitive salary along with a performance bonus and requires 1 to 3 years of relevant experience.

Key Responsibilities

- Conduct thorough research on US and Canadian companies that match the ideal customer profile.
- Identify and verify key decision-makers such as founders, CEOs, CTOs, and product or technology leaders.
- Build and maintain detailed prospect lists segmented by industry, company size, location, and role.
- Execute outbound outreach across multiple channels including cold calling, cold emailing, LinkedIn, WhatsApp, freelance platforms (e.g., Upwork), online communities, industry directories, referrals, and partnerships.
- Make a high volume of cold calls, manage objections effectively, and schedule discovery meetings for the sales team.
- Develop and manage personalized cold email and LinkedIn sequences with consistent follow-ups.
- Qualify leads based on need, budget, timeline, and decision-making authority before handing them off to sales.
- Maintain accurate and up-to-date CRM records, including lead status, notes, and next steps.
- Track and report weekly metrics such as prospects researched, conversations initiated, qualified leads, and meetings booked.
- Experiment with new outreach channels and messaging strategies, focusing on what delivers the best results.
- Collaborate with leadership weekly to review outcomes and refine targeting and messaging approaches.

Required Qualifications

- A-Levels or a bachelor’s degree.
- 1 to 3 years of B2B experience in lead generation, sales development, appointment setting, or outbound sales.
- Experience working with software services, IT consultancy, or technology companies is highly preferred.
- Excellent written and spoken English skills, capable of communicating daily with North American business owners and executives.
- Confidence in making cold calls and managing a high call volume.
- Hands-on experience with LinkedIn Sales Navigator, Apollo, or ZoomInfo.
- Familiarity with cold email tools such as Instantly, Smartlead, or Lemlist.
- Proficiency with CRMs, Google Sheets, and Excel.
- Strong research skills and meticulous attention to data accuracy.
- Resilient and persistent attitude, with the ability to follow up consistently and handle rejection professionally.

Preferred Qualifications and Benefits

- Basic understanding of software development, mobile applications, or AI services.
- Proven track record demonstrating meetings booked, qualified leads generated, or pipeline created.
- Competitive salary package complemented by a performance-based bonus.
- Opportunity to work in a dynamic, growth-oriented environment focused on innovative technology solutions.

This role offers a unique opportunity to contribute directly to business growth by connecting with key stakeholders in the North American market. Candidates who are proactive, detail-oriented, and driven to succeed will find this position rewarding and challenging.