Lead Generation Specialist

IKS Logics is seeking a motivated B2B Lead Generation & Sales Funnel Specialist to join their onsite team in Model Town Link Road, Lahore. This full-time role requires 2 to 3 years of experience in B2B lead generation and sales development, with a strong focus on LinkedIn prospecting. The ideal candidate will have hands-on expertise in building and managing end-to-end sales funnels, utilizing LinkedIn Sales Navigator, manual outreach, automation tools, and lead nurturing techniques. This position goes beyond simple lead list building; it demands actively moving prospects through the sales funnel to generate qualified sales meetings and convert leads into paying customers, directly impacting business growth.

Key Responsibilities
- Build and manage comprehensive B2B sales funnels primarily through LinkedIn.
- Identify and qualify ideal customer profiles (ICPs), target companies, and key decision-makers.
- Conduct manual LinkedIn prospecting including profile research, engagement, connection requests, and follow-up sequences.
- Set up and manage outreach automation tools ensuring personalization and compliance with platform policies.
- Develop effective prospecting strategies, messaging sequences, and follow-up processes that foster meaningful conversations.
- Qualify leads based on business needs, buying intent, budget, authority, and service fit.
- Convert qualified prospects into sales meetings, opportunities, and paying clients.
- Manage lead nurturing and follow-ups via LinkedIn and email channels.
- Maintain an organized CRM pipeline, tracking prospects from initial contact through to deal closure.
- Analyze sales funnel performance, identify bottlenecks, and implement improvements to increase conversion rates.
- Conduct market and competitor research to uncover new business opportunities.
- Provide weekly reports on qualified leads, engagement metrics, meetings booked, opportunities generated, and sales conversions.

Required Qualifications
- 2 to 3 years of practical experience in B2B lead generation, LinkedIn prospecting, or sales development roles.
- Proven ability to build and manage LinkedIn-based sales funnels effectively.
- Skilled in both manual prospecting and outreach automation techniques.
- Strong understanding of ICP definition, buyer personas, lead qualification criteria, and B2B sales processes.
- Demonstrated success in converting prospects into qualified sales conversations and opportunities.
- Proficiency with LinkedIn Sales Navigator and familiarity with tools such as Apollo.io, CRM platforms, and email outreach software.
- Excellent communication, persuasion, follow-up, and relationship-building skills.
- Ability to analyze funnel metrics and optimize conversion rates.
- Strong written English and professional communication abilities.
- Self-driven, target-oriented mindset with the capability to work independently and take ownership of results.

Preferred Qualifications and Benefits
- Experience selling software development, QA automation, SaaS, or other technology services.
- Familiarity with targeting decision-makers in the USA and European markets.
- Knowledge of HubSpot or similar CRM platforms.
- Experience with sales funnel automation, lead scoring, and multi-channel outreach strategies.
- Understanding of consultative selling and B2B deal progression methodologies.

Performance Expectations
Success in this role will be measured by the quality and relevance of target prospects, LinkedIn connection acceptance and response rates, the number of qualified sales conversations and meetings booked, conversion of prospects into sales-qualified opportunities, and overall pipeline progression contributing to closed revenue. The company values qualified opportunities and conversions over raw lead volume.

If you have the expertise to build effective B2B sales funnels, engage decision-makers, and drive measurable business results through LinkedIn prospecting, this is an excellent opportunity to contribute to a growing organization.