Lead Generation Specialist

We are seeking a highly motivated Lead Generation Specialist to join our team. In this role, you will be responsible for identifying and qualifying potential clients through various channels such as LinkedIn, CRM databases, email campaigns, and outbound calls. Your efforts will directly contribute to building a strong sales pipeline by converting leads into valuable sales opportunities. You will work closely with the sales and marketing teams to enhance lead generation strategies and ensure seamless coordination of meetings and demos.

Key Responsibilities

- Research and identify potential clients using LinkedIn, CRM systems, email campaigns, and outbound calling.
- Qualify both inbound and outbound leads, converting them into actionable sales opportunities.
- Conduct outreach through personalized emails, cold calls, and social selling techniques.
- Schedule and coordinate meetings or product demonstrations with the sales team.
- Maintain accurate and up-to-date records of all activities within the CRM platform.
- Collaborate with sales and marketing teams to continuously improve lead generation processes and strategies.

Technical Ownership

- Manage email infrastructure including domains, inboxes, and sending accounts to ensure smooth operations.
- Set up and maintain email authentication protocols such as SPF, DKIM, and DMARC to optimize deliverability.
- Utilize email warm-up tools like Mailreach, Lemwarm, and Instantly to maintain sender reputation.
- Safely scale and migrate email accounts and domains across different tools (e.g., Mailreach to Apollo).
- Build and optimize outbound sequences combining email and LinkedIn outreach.
- Monitor key deliverability metrics including open rates, reply rates, and bounce rates, and implement improvements as needed.

Required Qualifications

- Minimum of 4 years’ experience in B2B lead generation, Sales Development Representative (SDR), or outbound sales roles.
- Proven track record in prospecting and pipeline generation within a sales environment.
- Strong understanding of email deliverability, domain setup, and related technical requirements.
- Hands-on experience with tools such as Apollo, ZoomInfo, LinkedIn Sales Navigator, and various CRM platforms.
- Familiarity with email warm-up tools and inbox rotation strategies to maintain high deliverability.
- Ability to manage multiple priorities effectively in a fast-paced work environment.
- Excellent communication and organizational skills to coordinate with cross-functional teams.

Preferred Qualifications and Benefits

- Experience working in SaaS, technology, or digital services sectors.
- Knowledge of additional outreach platforms like Smartlead, Instantly, and Outreach.
- Basic automation skills including Python, Zapier, or API integrations to streamline workflows.
- Understanding of Account-Based Marketing (ABM) and outbound scaling strategies to enhance lead generation efforts.

This position requires working on-site, providing an opportunity to collaborate closely with team members and contribute directly to the company’s growth initiatives. If you are a proactive professional with a passion for lead generation and technical expertise in email infrastructure, we encourage you to apply and join our dynamic team.