Lead Generation Specialist

Penguin is a mobile engineering studio based in Pakistan that collaborates with startups, founders, and established businesses globally. The company specializes in developing high-quality mobile applications for iOS and Android using technologies like Swift, Kotlin, React Native, and Flutter. In addition to mobile apps, Penguin delivers web applications and backend systems. Beyond product development, Penguin supports existing engineering teams through staff augmentation by providing skilled engineers who seamlessly integrate into client workflows. The company values thoughtful engineering, reliable products, and long-term client partnerships.

The Lead Generation Specialist will play a crucial role in identifying and connecting with potential clients and partners worldwide. This position involves researching relevant companies, pinpointing decision-makers, qualifying opportunities, and conducting personalized outreach via LinkedIn, email, and other platforms. The specialist will collaborate closely with the business development team to build and maintain a robust sales pipeline, organize prospect data, and enhance the quality of outreach efforts. The focus is on targeting businesses with genuine needs that align with Penguin’s software development services rather than simply collecting contacts or sending bulk messages. This is a remote role based in Pakistan, offering hands-on experience in B2B prospecting, client acquisition, and business development within the software industry.

Key Responsibilities

- Research startups, agencies, and established companies that may require software development, dedicated engineers, or custom software solutions.
- Identify relevant organizations, decision-makers, and their contact details using LinkedIn, Google, company websites, and other research tools.
- Develop and maintain organized lead databases, tracking outreach activities and responses effectively.
- Create and support personalized outreach campaigns through LinkedIn, email, and other appropriate channels.
- Qualify prospects by assessing their business needs, potential projects, and compatibility with Penguin’s services.
- Monitor outreach performance, analyze responses, and recommend improvements to enhance lead quality and conversion rates.
- Coordinate with the business development team to manage prospects and follow up on promising opportunities.
- Utilize AI tools and productivity software to increase research efficiency while maintaining personalization and accuracy.

Required Qualifications

- Strong research skills with the ability to identify relevant businesses and key decision-makers.
- Excellent written and verbal communication skills in professional English.
- Understanding of lead generation, prospect research, and B2B outreach processes.
- Familiarity with LinkedIn, cold emailing, Google search techniques, and lead management tools.
- Good organizational skills, attention to detail, and consistent follow-through on tasks.
- Ability to work independently, take initiative, and communicate progress proactively within a remote team environment.
- Willingness to learn, experiment, analyze results, and refine outreach strategies based on feedback.

Preferred Qualifications and Benefits

- Knowledge of software development services or the technology industry is an advantage.
- Experience with CRMs, spreadsheets, freelance platforms like Upwork, or AI-powered research tools is a plus.

This role offers a valuable opportunity to gain practical experience in B2B sales and business development within a dynamic software engineering environment, all while working remotely.