Leads & Social Media Marketing Manager

We are seeking a results-oriented Leads & Social Media Marketing Manager to lead our lead generation initiatives and enhance our social media presence. This role requires a blend of performance marketing expertise and creative brand storytelling. You will be responsible for driving qualified leads into the sales pipeline while building and engaging a social audience that aligns with the company’s overall marketing objectives. A strong creative flair and editing skills are essential to succeed in this position.

Key Responsibilities

Lead Generation
- Develop and implement lead generation campaigns across paid, organic, and email channels.
- Manage and optimize lead magnets, landing pages, and conversion funnels to maximize results.
- Track, nurture, and qualify inbound leads in close collaboration with the sales team.
- Monitor key metrics such as cost-per-lead (CPL), conversion rates, and pipeline contribution, providing regular ROI reports.
- Conduct A/B testing on messaging, creative assets, and offers to improve lead quality and volume.

Social Media Marketing
- Own the social media content calendar and strategy across platforms including LinkedIn, Instagram, X (formerly Twitter), Facebook, and TikTok.
- Create, curate, and schedule engaging content that reflects the brand’s voice and values.
- Manage community engagement by responding to comments, messages, and mentions promptly.
- Run and optimize paid social campaigns to support both lead generation and brand awareness goals.
- Track and report on social media KPIs such as engagement, follower growth, reach, and click-through rates.

Cross-Functional & Strategic
- Collaborate with sales, content, and design teams to ensure alignment of messaging and campaign objectives.
- Stay updated on platform trends, algorithm changes, and industry best practices to maintain competitive advantage.
- Manage marketing tools and platforms including CRM systems, social media schedulers, and analytics dashboards.
- Oversee budget allocation for lead generation and social media campaigns to maximize ROI.

Required Qualifications
- 2 to 5+ years of experience in digital marketing, with a focus on lead generation and/or social media management.
- Proven success in running both paid and organic marketing campaigns.
- Proficiency with marketing tools such as Meta Ads Manager, LinkedIn Campaign Manager, Google Ads, and social media management platforms like Hootsuite or Sprout Social.
- Strong analytical skills with the ability to interpret campaign data and generate actionable insights.
- Excellent written and visual communication skills.
- Experience with A/B testing and conversion rate optimization techniques.
- Bachelor’s degree in Marketing, Communications, or a related field, or equivalent professional experience.

Preferred Qualifications and Benefits
- Experience in industries such as B2B SaaS or e-commerce is advantageous.
- Basic design skills using tools like Canva or Adobe Creative Suite are a plus.
- Familiarity with marketing automation platforms and email nurture sequences is preferred.
- Competitive salary range from Rs30,000 to Rs200,000 per month.
- This is a full-time, in-person position based in DHA Phase 6, Lahore.

This role offers an exciting opportunity to shape the lead generation and social media strategy of a dynamic company while working closely with cross-functional teams to drive measurable growth.