Social Media Executive

Liberty Books seeks a dynamic and skilled Social Media Executive to manage and enhance its digital presence across various social media platforms. The ideal candidate possesses a strong understanding of social media management, community engagement, and campaign strategy, enabling them to craft relevant content that promotes books, authors, and events effectively. This role involves executing meticulous content planning, creating engaging posts such as reels, stories, and carousels, and maintaining brand consistency throughout all digital interactions. The Social Media Executive plays a critical role in elevating the Liberty Books brand by coordinating campaigns, interacting with the community, and analyzing social media trends to keep the content fresh and aligned with audience interests. In addition to content creation, the candidate is responsible for overseeing book and author promotion, including executing targeted marketing campaigns and liaising with authors to highlight important reviews and media mentions. The role requires providing comprehensive event coverage by generating pre-event and post-event content for book launches and festivals. Community engagement is a vital function, involving timely responses to audience queries and building sustained relationships with readers and influencers. The Social Media Executive tracks engagement metrics, reach, and overall growth through analytics tools and prepares detailed monthly reports to inform ongoing strategy. This role requires close collaboration with publishing staff to ensure accurate and coordinated promotions that uphold Liberty Books' brand image and reputation at all times. Candidates are expected to have at least one year of experience in social media management and do not need to manage a team in this position.
Responsibilities

Develop and maintain monthly content calendars that align with Liberty Books marketing goals and brand guidelines.
Create diverse and engaging social media content including reels, stories, carousels, and other formats to promote books and authors effectively.
Plan and execute promotional campaigns for books and authors, coordinating closely with authors to incorporate reviews and media mentions.
Provide comprehensive digital coverage during book launches and literary festivals, crafting pre-event and post-event posts to maximize audience engagement.
Manage active community engagement by responding promptly to queries, fostering meaningful interactions with readers and influencers, and monitoring emerging social media trends.
Track and analyze social media engagement, reach, and growth using relevant analytics tools, compiling actionable insights into monthly reports for management review.
Collaborate with the publishing team to ensure all social media activities complement broader promotional efforts and are executed on schedule.
Represent Liberty Books brand positively and professionally in all online interactions and during public events, upholding the companys values and reputation.