Liftrank Media Ltd is looking for an experienced Social media executive.

Manages all social media channels, campaigns, and team members to sustain an engaging audience experience and to increase audience satisfaction. Researches and analyses social media trends, including social media ad revenue and web visitor data, to improve social media presence and campaign efficacy. Works with various company departments to promote overall brand through social media channels.

Responsibilities / Duties:

  • Oversees all company social media accounts management
  • Develops engaging, creative, innovative content for regularly scheduled posts, which enlighten audiences and promote brand-focused messages
  • Coordinates social media messaging with advertising departments, brand managers, and quarterly or seasonal company goals
  • Manages social media team members, including copywriters and other content creators, by overseeing their work and offering guidance or direction
  • Audits and analyses social media presences, including digital advertising costs and returns
  • Analyses social media campaigns with tracking systems to gather visitor data and determine efficacy and areas for social media campaign improvement
  • Interviews, hires, and trains social media team members
  • Works with other departments to develop social media timelines coinciding with new product releases, ad campaigns, or other brand messages
  • Monitors and develops reports on competitor activity within social media spaces
  • Experience in social media lead generation

Requirements:

  • 2+ years of experience in employer branding or employee engagement
  • Portfolio of brand-building projects is a plus
  • Excellent understanding of the full marketing mix
  • Experience developing marketing strategies based on market segmentation
  • Data-driven thinking
  • Creativity
  • Communication and writing skills
  • BSc/MSc in Marketing or relevant field

Job Details

Functional Area:
Total Positions:
1 Post
Job Shift:
Second Shift (Afternoon)
Job Type:
Job Location:
Gender:
No Preference
Minimum Education:
Bachelors
Career Level:
Experienced Professional
Minimum Experience:
2 Years
Apply Before:
Sep 10, 2022
Posting Date:
Aug 10, 2022

Liftrank Media Ltd

Media/Communications · 1-10 employees - Lahore

pliftrankmedia helps clients generate business online by creating engaging google search optimised content which is then posted on to google optimised webpages of the clients website and then links to those pages are broadcast to target audiences using email marketing and relevant social media influencers./p

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