Link Builder / Off-Page SEO Executive

We are a UK-based organisation operating in education, vocational training, software development, and digital services, with our head office in London and operations across the UK. To strengthen our online presence and improve search engine rankings, we are expanding our digital marketing team in Lahore. We are seeking a motivated and detail-oriented Link Builder / Off-Page SEO Executive who either has an understanding of the UK market or is eager to learn. The role focuses on improving website authority, visibility, and organic rankings through ethical link-building strategies. Both fresh graduates and experienced candidates with a genuine interest in SEO and digital marketing are encouraged to apply. Immediate joiners will be preferred.

Key Responsibilities
- Build high-quality backlinks to enhance website authority and organic search visibility.
- Research UK-based websites, blogs, directories, and relevant industry platforms for link-building opportunities.
- Identify websites related to education, vocational training, business, technology, and other target sectors.
- Conduct outreach to website owners, bloggers, publishers, and relevant businesses to secure backlinks.
- Support guest posting, niche-relevant link acquisition, and digital PR activities.
- Analyze competitors’ backlink profiles to discover potential link opportunities.
- Maintain an organised database of backlinks, outreach contacts, and link-building progress.
- Monitor backlink quality and identify harmful or irrelevant links.
- Collaborate with SEO and content teams to identify suitable pages and content for link acquisition.
- Track campaign performance and provide regular progress reports.
- Adhere to ethical, white-hat SEO practices aligned with Google’s guidelines.
- Contribute to improving search engine rankings targeting UK audiences.

Required Qualifications
- Basic understanding of SEO and link building or a strong willingness to learn.
- Genuine interest in digital marketing and search engine optimisation.
- Basic research skills with strong attention to detail.
- Good written English for professional outreach communication.
- Ability to effectively use Google Search and online research tools.
- Good organisational skills and a proactive approach to meeting targets.
- Eagerness to learn new techniques and adapt to evolving SEO practices.

Preferred Qualifications and Benefits
- Experience with SEO tools such as Ahrefs, Semrush, Moz, or similar platforms.
- Knowledge of domain authority, domain rating, referring domains, and backlink analysis.
- Experience in guest posting, blogger outreach, and link prospecting.
- Familiarity with the UK business and digital marketing landscape.
- Understanding of Google Search Console and SEO reporting.
- Previous work experience with UK-focused websites.
- Competence in competitor analysis and off-page SEO strategies.

We welcome fresh candidates, including recent graduates or those who have completed SEO courses or self-study. Enthusiasm, honesty, attention to detail, and a willingness to learn are highly valued. Training and guidance will be provided to candidates demonstrating the right attitude and potential. This role offers an excellent opportunity to develop skills in identifying relevant UK websites and building genuine link-building opportunities to grow our websites organically.

What We Offer
- Attractive salary packages based on skills and experience, starting from Rs40,000 per month.
- Career opportunities for fresh candidates to start in SEO.
- Comprehensive training and professional development.
- Hands-on experience working on websites targeting the UK market.
- Collaboration with an experienced SEO and digital marketing team.
- A professional working environment based in Lahore.
- Long-term career growth for high-performing individuals.

Salary will be commensurate with your skills, experience, and ability to contribute effectively to SEO campaigns. We encourage applications from both experienced professionals and promising fresh starters.

This is an in-person role based in Lahore. If you are interested in building your career in SEO and digital marketing with a focus on the competitive UK market, please apply with your CV, detailing any SEO or link-building experience, relevant training or certifications, SEO tools used, examples of previous work, expected salary, and availability to join.