LinkedIn Content & Ad Manager

We are seeking a skilled Content Marketing Specialist to develop and execute strategic content initiatives that drive engagement and support business growth. The ideal candidate will be responsible for planning editorial calendars, defining target buyer personas, and establishing core content pillars. This role requires a hands-on approach to managing paid campaigns, particularly on LinkedIn, and leveraging analytics to optimize content performance. The successful candidate will work with a variety of tools to create compelling content and streamline workflows.

Key Responsibilities

- Strategy & Planning: Develop and maintain comprehensive editorial calendars aligned with marketing goals. Define and refine target buyer personas to ensure content relevance. Establish and manage content pillars that guide consistent messaging across platforms.

- Optimization & Analytics: Monitor key performance indicators such as impressions, engagement rates, and click-through rates using analytics tools. Use data insights to continuously improve content effectiveness and campaign outcomes.

- Campaign Management: Execute and scale paid promotional campaigns primarily through LinkedIn Campaign Manager. Manage budgets and optimize ad performance to maximize ROI.

- Platform Expertise: Utilize LinkedIn Sales Navigator for lead generation and audience targeting to support sales and marketing alignment.

Required Qualifications

- Proven experience in content strategy development and editorial planning.
- Strong analytical skills with the ability to interpret performance metrics and adjust strategies accordingly.
- Hands-on experience managing paid campaigns on LinkedIn Campaign Manager.
- Proficiency in LinkedIn Sales Navigator for targeted outreach.
- Familiarity with AI-driven writing and research tools such as ChatGPT, Claude, and Gemini.
- Competence in design and video editing tools including Canva, VEED, or ScreenStudio.
- Experience with workflow and automation platforms like Notion and Zapier to optimize editorial processes and publishing.

Preferred Qualifications and Benefits

While specific benefits are not detailed, candidates who demonstrate a proactive approach to leveraging AI and automation tools to enhance content creation and distribution will be highly valued. The ability to work efficiently across multiple platforms and collaborate with cross-functional teams is advantageous.

This role offers the opportunity to be at the forefront of digital content marketing, using cutting-edge tools and data-driven strategies to engage target audiences effectively. If you are passionate about content marketing and eager to contribute to a dynamic team, we encourage you to apply.