Linkedin & Email Outreach Specialist

We are seeking a highly skilled LinkedIn & Email Outreach Specialist with a minimum of two years of hands-on experience in outbound lead generation. The ideal candidate will have deep expertise in LinkedIn, cold email campaigns, and a proven ability to book meetings through targeted outreach, preferably selling services to clients in the US or UK. This role demands full ownership of the outbound function, including building lead lists, running multichannel campaigns, qualifying prospects, and managing the founder’s calendar with qualified sales conversations. This is a full-time, onsite position based in Gulberg Greens, Islamabad, with working hours from 4:00 PM to 1:00 AM, Monday through Friday.

Key Responsibilities
- Manage the entire outbound lead generation process, from ideal customer profile (ICP) research and lead list creation to outreach, qualification, and scheduling discovery calls.
- Develop targeted and verified lead lists of US and UK brand founders and decision-makers using tools such as Apollo, LinkedIn Sales Navigator, Clay, and other prospecting platforms.
- Execute high-volume LinkedIn outreach, utilizing advanced Sales Navigator filters, Boolean searches, personalized connection requests, InMails, and engagement strategies to warm up prospects before pitching.
- Set up and maintain cold email infrastructure, including domain management, mailbox configuration, SPF, DKIM, DMARC records, domain warm-up, inbox rotation, and ongoing deliverability monitoring.
- Create, launch, and A/B test cold email sequences using tools like Instantly, Smartlead, Lemlist, or Apollo, focusing on subject lines, opening lines, and follow-up messaging.
- Personalize outreach by conducting thorough account research, analyzing prospects’ brands, products, and Amazon presence with tools such as SmartScout or Helium 10 to ensure relevance.
- Qualify inbound responses, manage objections, nurture interested leads, and schedule audits and discovery calls for the founder.
- Maintain CRM and pipeline hygiene to ensure timely follow-ups and no missed opportunities.
- Provide weekly reports on outreach volume, reply rates, positive responses, meetings booked, and pipeline growth.
- Leverage AI tools and automation to enhance list building, personalization, and outreach efficiency.
- Collaborate with the founder to continuously test new channels, messaging angles, and offers to improve booking rates.
- Stay updated on platform changes including LinkedIn limits, email deliverability standards, and emerging outbound tools.

Required Qualifications
- At least 2 years of direct outbound lead generation and business development experience with a proven track record of managing campaigns, including measurable results such as reply rates and meetings booked.
- Expert knowledge of LinkedIn Sales Navigator, including advanced search filters, Boolean queries, saved searches, InMail strategies, and profile optimization for outbound outreach.
- Comprehensive cold email experience, including copywriting, sequencing, deliverability management, and inbox administration.
- Proficiency in building and enriching lead lists using Apollo, ZoomInfo, Clay, or similar tools, alongside email verification platforms like NeverBounce, ZeroBounce, or MillionVerifier.
- Strong understanding of email deliverability fundamentals, including SPF, DKIM, DMARC, domain warm-up, and spam avoidance techniques.
- Experience with outreach and automation platforms such as Instantly, Smartlead, Lemlist, Expandi, or HeyReach.
- Solid grasp of core sales principles: prospecting, qualification, objection handling, disciplined follow-up, and progressing conversations toward closing.
- Excellent written and verbal English communication skills tailored to US and UK audiences.
- Advanced skills in Excel and Google Sheets for list management and reporting.
- Strong research and analytical abilities.
- Comfortable using AI tools and automation to improve efficiency.
- Self-motivated with the ability to take initiative and deliver results independently.
- Detail-oriented with a strong work ethic, high productivity, and ability to meet deadlines.
- Collaborative team player with a long-term mindset focused on continuous learning and improvement.

Preferred Qualifications and Benefits
- Experience selling services to US or UK clients is highly preferred; background in agency or eCommerce environments is a plus.
- Competitive base salary complemented by attractive commission incentives.
- Opportunity to own a critical growth function that directly impacts the agency’s pipeline and expansion.
- Direct collaboration with the founder on offers, targeting, and sales strategy.
- Clear career progression toward senior business development or sales leadership roles as the outbound team grows.
- Access to cutting-edge tools and strategies, including AI integration.
- Fast-paced, growth-oriented agency culture with a supportive team environment valuing ownership and innovation.
- Long-term role offering job security and growth incentives.

This position offers a unique opportunity to lead outbound growth efforts in a dynamic agency setting while working closely with leadership to shape sales strategies and drive business success.