Linkedin & Email Outreach Specialist

We are seeking a LinkedIn & Email Outreach Specialist with a minimum of two years of hands-on experience in outbound lead generation. The ideal candidate will have deep expertise in LinkedIn, cold email campaigns, and booking meetings through direct outreach, preferably targeting US or UK clients. This role requires full ownership of the outbound function, including building targeted lead lists, managing multichannel campaigns, qualifying leads, and scheduling qualified sales conversations for the founder. This is a full-time, onsite position based in Gulberg Greens, Islamabad, with working hours from 4:00 PM to 1:00 AM, Monday through Friday.

Key Responsibilities

- Manage the entire outbound lead generation process, from Ideal Customer Profile (ICP) research and lead list building to outreach, qualification, and booking discovery calls.
- Build targeted and verified lead lists of US and UK brand founders and decision-makers using tools such as Apollo, LinkedIn Sales Navigator, Clay, and similar prospecting and enrichment platforms.
- Execute high-volume LinkedIn outreach, including advanced Sales Navigator searches with Boolean filters, connection requests, personalized message sequences, InMails, and prospect engagement prior to pitching.
- Set up and maintain cold email infrastructure, ensuring proper domain configuration (SPF, DKIM, DMARC), mailbox setup, warm-up procedures, inbox rotation, and ongoing deliverability monitoring.
- Develop, launch, and A/B test cold email sequences using platforms like Instantly, Smartlead, Lemlist, or Apollo, optimizing subject lines, opening lines, and follow-up messages.
- Personalize outreach by conducting thorough account research on prospects’ brands, products, and Amazon presence using tools such as SmartScout or Helium 10 to ensure relevance.
- Qualify inbound replies, handle objections, nurture interested prospects, and schedule audits and discovery calls for the founder.
- Maintain CRM and pipeline hygiene to ensure timely follow-ups and no missed opportunities.
- Provide weekly reports on outreach volume, reply rates, positive reply rates, meetings booked, and pipeline development.
- Leverage AI tools and automation to enhance list building, personalization, and outreach efficiency.
- Continuously test new outreach channels, messaging angles, and offers in collaboration with the founder to improve booking rates.
- Stay updated on platform changes, including LinkedIn limits, email deliverability standards, and emerging outbound tools.

Required Qualifications

- At least 2 years of direct experience in outbound lead generation and business development with a proven track record of running campaigns, including metrics on reply rates and meetings booked.
- Expert proficiency in LinkedIn and Sales Navigator, including advanced filters, Boolean search, saved searches, lead lists, InMail strategies, connection request management, and profile optimization.
- Comprehensive cold email experience covering copywriting, sequencing, deliverability, and inbox management.
- Hands-on experience with lead list building and enrichment tools such as Apollo, ZoomInfo, Clay, and email verification platforms like NeverBounce, ZeroBounce, or MillionVerifier.
- Strong understanding of email deliverability fundamentals, including SPF, DKIM, DMARC, domain warm-up, spintax, and spam avoidance techniques.
- Familiarity with outreach and automation tools such as Instantly, Smartlead, Lemlist, Expandi, or HeyReach.
- Solid grasp of core sales principles: prospecting, qualification, objection handling, disciplined follow-up, and moving conversations toward closing.
- Excellent written and verbal English communication skills suitable for engaging US and UK founders.
- Proficiency in Excel and Google Sheets for list management and reporting.
- Strong research and analytical skills.
- Comfortable using AI tools and automation to boost productivity.
- Self-motivated with the ability to take initiative and deliver results independently.
- Detail-oriented with a strong work ethic, high productivity, and ability to meet deadlines.
- Collaborative team player committed to continuous learning and long-term growth.

Preferred Qualifications and Benefits

Experience selling services to US or UK clients is highly preferred, with agency or eCommerce backgrounds considered a plus.

This role offers a competitive base salary with attractive commission incentives. You will own a critical growth function directly impacting the agency’s pipeline and expansion. The position provides the opportunity to work closely with the founder on offers, targeting, and sales strategy. There is a clear career progression path toward senior business development or sales leadership roles as the outbound team grows. You will work with cutting-edge tools and strategies, including AI integration, within a fast-paced, growth-oriented agency culture. The environment is supportive and values ownership, innovation, and long-term commitment, offering job security and growth incentives.