LinkedIn Growth Expert

We are seeking a LinkedIn Growth Expert with 3 to 5 years of experience who understands that LinkedIn growth extends beyond just posting content. This full-time, remote role focuses on managing LinkedIn profiles end-to-end, combining content creation, personal branding, audience building, outreach, relationship management, and driving business growth. The ideal candidate will develop and execute targeted strategies that convert LinkedIn activity into measurable business outcomes, working primarily with founder-led or personal-brand profiles in startup, SaaS, technology, or B2B sectors.

Key Responsibilities

- Manage assigned LinkedIn profiles comprehensively, including strategy development, consistent publishing, engagement, and outreach. Handle up to two profiles simultaneously.
- Create founder-led, authority-driven content across educational, storytelling, industry, and offer-based themes. Identify content opportunities from market trends, audience pain points, and competitor activities.
- Drive meaningful conversations through comments and engagement, fostering genuine relationships with prospects and decision-makers.
- Conduct outreach by identifying relevant prospects, engaging thoughtfully via comments, connection requests, and direct messages, while avoiding generic or spammy approaches.
- Maintain a structured follow-up process to nurture conversations from initial engagement to qualified business opportunities.
- Perform market and competitor research to analyze positioning, content strategies, offers, and engagement tactics. Use insights to identify gaps and opportunities for content and outreach.
- Stay updated on LinkedIn trends and evolving audience behaviors to continuously refine growth strategies.
- Provide detailed weekly reports covering content performance, engagement growth, outreach activities, conversations initiated, follow-ups completed, qualified meetings generated, key learnings, and recommended next steps.
- Participate in monthly performance reviews focused on quality of growth and achievement of agreed KPIs rather than just volume of posts.

Required Qualifications

- 3–5 years of relevant experience in LinkedIn growth, personal branding, social media growth, content marketing, or related fields.
- Proven experience managing founder-led or personal-brand LinkedIn profiles.
- Familiarity with startup, SaaS, technology, or B2B audiences.
- Strong understanding of LinkedIn content strategy, audience psychology, and the full LinkedIn growth system: Profile → Content → Engagement → Conversations → Relationships → Opportunities.
- Ability to independently analyze markets and competitors.
- Skilled in inbound and offer-based content creation.
- Excellent communication and relationship-building skills.
- Experience with lead magnets, commenting strategies, conversations, and outreach.
- Comfortable working remotely with strong ownership and accountability.
- Adaptability to fast-moving, AI-native environments and willingness to leverage AI tools for research, ideation, execution, and productivity.

Preferred Qualifications and Benefits

- Enjoys working independently and thrives in startup culture.
- Demonstrates a metrics-driven mindset focused on outcomes and continuous improvement.
- Uses AI as a productivity enhancer rather than a substitute for critical thinking.
- Competitive salary commensurate with experience and LinkedIn growth portfolio.
- Performance bonuses tied to KPIs, growth targets, quality of execution, and business outcomes.
- Regular performance reviews with opportunities for increased responsibility and compensation.
- Growth potential within the marketing and growth function for high performers.

This role demands ownership, speed, adaptability, and a strategic mindset. If your approach to LinkedIn growth is limited to “posting consistently and waiting for engagement,” this position may not be the right fit. We value professionals who create measurable impact and drive meaningful business conversations through LinkedIn.