LinkedIn Lead Generation & Growth Specialist

VRTECHSOL is seeking a skilled LinkedIn Specialist to enhance our brand presence, generate qualified leads, and convert those leads into valuable sales opportunities. The ideal candidate will be responsible for managing the entire LinkedIn marketing process, including targeting prospects, creating engaging content, executing outreach campaigns, managing LinkedIn Ads, following up with leads, and driving conversions. This role requires a proactive individual who can work independently and deliver measurable results to support our growth objectives.

Key Responsibilities

- Utilize LinkedIn Sales Navigator to identify key decision-makers and build targeted prospect lists tailored to our business goals.
- Plan and execute personalized outreach campaigns designed to initiate meaningful conversations and secure meetings with potential clients.
- Create, manage, and optimize LinkedIn Ads campaigns, including audience targeting, A/B testing, budget oversight, and performance analysis.
- Develop LinkedIn video content using HeyGen or similar AI-driven tools, handling the process from scripting through to publishing.
- Enhance the visibility and engagement of both company and leadership profiles through consistent content creation and interaction.
- Manage leads within the CRM system by qualifying inquiries, maintaining consistent follow-up, and nurturing prospects through the sales funnel.
- Collaborate closely with the sales team to transition qualified leads into proposals and ultimately closed deals.
- Monitor and report on key performance metrics such as lead quality, cost per lead, meetings booked, and conversion rates.

Required Qualifications

- 2 to 3 years of practical experience in LinkedIn lead generation and B2B marketing environments.
- Proficient in using LinkedIn Sales Navigator and managing LinkedIn Ads campaigns.
- Experience in creating marketing videos with HeyGen or comparable AI video production tools.
- Strong skills in lead management, follow-up strategies, and converting prospects into customers.
- Excellent command of English, both written and verbal, with the ability to craft compelling messages.
- Demonstrated ability to independently plan, execute, and measure the success of marketing campaigns.

Preferred Qualifications and Benefits

- Experience generating leads specifically for software development or technology service companies is highly advantageous.

This position offers the opportunity to play a pivotal role in driving VRTECHSOL’s growth through innovative LinkedIn marketing strategies. If you are results-driven and passionate about leveraging LinkedIn to build meaningful business relationships, this role will allow you to make a significant impact.