LinkedIn Marketing Specialist

RnextLabs is looking for a reliable and detail-oriented LinkedIn Marketing Specialist to join its Marketing & Lead Generation team based in Lahore. This full-time role requires working onsite during the night shift from 5:00 PM to 2:00 AM to align with US business hours. The specialist will collaborate closely with the Marketing Head to drive LinkedIn growth and strengthen brand presence for two distinct brands. The ideal candidate will be well-organized, capable of managing multiple tasks without missing details, open to feedback, and dedicated to executing strategies effectively.

Key Responsibilities

LinkedIn Growth & Branding: Develop, optimize, and maintain LinkedIn profiles and business pages for both brands. This includes crafting compelling headlines, about sections, service descriptions, banners, featured content, and incorporating relevant keywords. Actively expand the network and increase page followers through connection requests, invitations, engagement, and consistent activity. Support content posting and interaction on company pages and founder profiles. Track and report on follower, connection, and engagement growth regularly.

Lead Research & List Building: Gather lead information from LinkedIn, Sales Navigator, and other approved platforms using designated tools. Clean and organize lead lists by removing duplicates and invalid contacts, and categorize data in Google Sheets according to campaign, brand, and segment. Identify potential leads through LinkedIn conversations and refer them to the Marketing Head or sales team for follow-up.

Reporting & Coordination: Provide timely updates—daily or weekly—on connections, followers, engagement, and leads generated using Google Sheets and Docs. Follow assigned plans meticulously, proactively communicate any challenges, and assist the Marketing Head with ad hoc tasks, research, and documentation as required.

Required Qualifications

- At least 1 year of experience in LinkedIn growth, social media management, or lead generation.
- Strong knowledge of LinkedIn profile and company page optimization and branding, with a proven track record of organic network and follower growth.
- Experience using tools such as Sales Navigator, PhantomBuster, Apollo, Clay, or similar platforms.
- Proficiency in Google Sheets and Google Docs.
- Ability to multitask, follow processes, and produce clear, concise reports in English.

Preferred Qualifications and Benefits

- Basic copywriting skills and familiarity with Canva.
- Experience with CRM platforms like HubSpot, Zoho, or Pipedrive.
- Background in B2B, SaaS, agency settings, or reputation management.
- Competitive salary ranging from Rs 40,000 to Rs 60,000 per month, based on skills and experience.
- Hands-on experience in LinkedIn brand building across two businesses.
- Opportunities for career advancement into senior social media and growth roles.
- Work location is onsite at the Lahore office.

This position offers a valuable opportunity to contribute meaningfully to brand development and lead generation within a dynamic marketing team, supporting two growing brands in a fast-paced environment.