LinkedIn Marketing Specialist

RnextLabs is seeking a dependable and detail-oriented LinkedIn Marketing Specialist to join its Marketing & Lead Generation team in Lahore. This full-time, onsite position operates during night shifts from 5:00 PM to 2:00 AM, aligning with US business hours. The successful candidate will work closely with the Marketing Head to drive LinkedIn growth and brand building for two distinct brands. The role demands strong organizational skills, the ability to manage multiple tasks without overlooking details, and a commitment to following plans while welcoming constructive feedback.

Key Responsibilities

- LinkedIn Growth & Branding: Develop, optimize, and maintain LinkedIn profiles and business pages for both brands, including headlines, about sections, services, banners, featured content, and keywords. Expand the network and increase page followers through strategic connections, invitations, regular engagement, and consistent activity. Support content posting and interaction on company pages and founder profiles. Monitor and report on follower, connection, and engagement growth.

- Lead Research & List Building: Gather lead data from LinkedIn, Sales Navigator, and other approved sources using designated tools. Clean and organize lead lists by removing duplicates and invalid contacts, maintaining data in Google Sheets categorized by campaign, brand, and segment. Identify and flag interested leads from LinkedIn conversations, forwarding them to the Marketing Head or sales team for follow-up.

- Reporting & Coordination: Provide daily or weekly updates via Google Sheets and Docs covering connections, followers, engagement metrics, and leads generated. Adhere to assigned plans, proactively raise any issues, and assist the Marketing Head with ad hoc tasks, research, and documentation as needed.

Required Qualifications

- Minimum of 1 year of experience in LinkedIn growth, social media management, or lead generation.
- Strong understanding of LinkedIn profile and company page optimization and branding, with a proven track record of organic network and follower growth.
- Experience using Sales Navigator, PhantomBuster, Apollo, Clay, or similar lead generation tools.
- Proficiency in Google Sheets and Google Docs.
- Ability to multitask effectively, follow established processes, and produce clear, concise reports in English.

Preferred Qualifications and Benefits

- Basic copywriting skills and familiarity with Canva.
- Experience with CRM platforms such as HubSpot, Zoho, or Pipedrive.
- Background in B2B, SaaS, agency environments, or reputation management is advantageous.

RnextLabs offers a competitive salary ranging from Rs 40,000 to Rs 60,000 per month, commensurate with skills and experience. This role provides hands-on exposure to LinkedIn brand building across two businesses and presents a clear growth path into senior social media and growth-focused positions. The work location is onsite in Lahore, emphasizing collaboration and direct engagement with the marketing team.