LinkedIn Outreach & ABM Specialist (Mid-Level, Full-Time)

We are seeking a full-time LinkedIn Outreach & ABM Specialist to join our team and drive growth through targeted, account-based LinkedIn campaigns. In this role, you will be responsible for planning and executing personalized outreach strategies aimed at high-value accounts and key decision-makers. Working closely with the outreach lead and sales team, your efforts will focus on generating qualified meetings and expanding our sales pipeline. This is a long-term, full-time position and not a contract or freelance opportunity. The role requires working on-site.

Key Responsibilities

- Plan and execute LinkedIn outreach campaigns targeting strategic accounts and decision-makers.
- Conduct thorough research on target accounts and build prospect lists using LinkedIn Sales Navigator and other prospecting tools.
- Craft personalized connection requests, follow-up messages, and InMails designed to maximize response rates and secure meetings.
- Manage and operate outreach automation platforms such as Waalaxy, Expandi, or similar tools to streamline campaign execution.
- Support Account-Based Marketing (ABM) initiatives by identifying relevant stakeholders within target accounts and tailoring messaging accordingly.
- Perform A/B testing on messaging, offers, and targeting to optimize acceptance, reply, and meeting-booked rates.
- Maintain accurate and up-to-date lead data and activity records within the CRM system.
- Track, analyze, and report weekly performance metrics including connection acceptance rate, reply rate, and meetings booked.
- Collaborate closely with email outreach and sales teams to ensure consistent messaging across all channels.
- Adhere to LinkedIn safety limits and best practices to maintain profile health and avoid restrictions.

Required Qualifications

- 2 to 3 years of experience in B2B LinkedIn outreach, lead generation, or Account-Based Marketing, preferably within SaaS, IT, or service-based industries.
- Proficient in using LinkedIn Sales Navigator and outreach automation tools.
- Demonstrated success in generating qualified leads and booking meetings via LinkedIn.
- Strong understanding of Ideal Customer Profile (ICP), account research, and personalized outreach techniques.
- Excellent written communication and persuasive copywriting skills.
- Analytical mindset with the ability to measure campaign performance and implement improvements.
- Self-driven, well-organized, and comfortable working towards defined targets.

Preferred Qualifications and Benefits

- Experience targeting international markets.
- Familiarity with CRM platforms such as HubSpot or Pipedrive.
- Basic knowledge of cold email outreach strategies.

Compensation
The position offers a starting salary from Rs1.00 per month.

Work Location
This role requires in-person attendance at the company’s office.

If you are passionate about leveraging LinkedIn for strategic outreach and have a proven track record in ABM or lead generation, this opportunity offers a chance to contribute meaningfully to a growing sales pipeline within a collaborative team environment.